The world is changing rapidly. Digital has been a revolution in the last decade. It has undoubtedly brought experiences and benefits, but also obscurities, such as fake news, the culture of cancellation or the lack of privacy. Problems brands need to react to… and Apple is doing it, but Facebook doesn’t like the change. Facebook vs Apple… two titans collide. Canada Business Phone List Facebook has had no qualms about expressing concern about changes already taking place in iOS 14. Last summer, Apple announced a requirement that apps include a privacy label to show users what data is collected and how it is collected. they use. Apple calls this Application Tracking Transparency (ATT). In simple terms: iPhones require apps to warn them and ask users for permission to track them. Would you take? We believe users should have the choice over the data that is being collected about them and how it’s used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first. pic.twitter.com/UnnAONZ61I – Tim Cook (@tim_cook) December 17, 2020 Facebook vs Apple … the moment of truth Apple delayed implementation to give advertisers and developers time to adjust to the change. Now the time has come and it should happen this month.
Facebook backed off of course . The social network has reason to think that most people will not agree to be tracked, which breaks its chain of operation, which collects huge amounts of data from each user to create individual profiles that allow them to sell advertising. The company ran ads in major newspapers, accusing Apple of attacking small businesses and the open Internet. Now it has launched a new campaign, which includes an ad titled ” Good Ideas Deserve to be Found “, seeking to show the value of personalized ads to small businesses.Facebook wants to make it clear that personalized ads enhance the experience on Facebook and Instagram, which it also owns. In a blog post, Facebook explains: Everyone’s news feed is unique, which means you are more likely to see the content you want to see, the groups you want to join, the creators you want to follow, and the products and services you want to buy. This discovery is driven by customization, and it’s the not-so-secret sauce that helps people discover products and services that are tailored to their needs. It’s also the engine that small businesses use to reach their most likely customers at an affordable price. We think that’s good for small businesses and for people who love their products. And we want more people to know why. But let’s be clear … Facebook never talks about tracking, because it doesn’t want you to think about tracking.
They don’t want you to think about the fact that the company’s goal is for you to let them keep track of everything you do online so they can show you personalized ads. But Apple isn’t ending personalized ads, or even tracking. Canada Business Phone List It will only require the apps to ask for permission. Why is Facebook so concerned? Because you know what everyone else already knows: that when given the option, most of us choose not to allow Facebook to track us. If that’s bad for Facebook’s business, it’s not Apple’s fault. It just means that Facebook’s business model is built on something that most people would rather it didn’t do. In other words … it is not as ethical as it should be … and that in a world where trust and reputation are gaining more and more value, it is essential. Who would you say is right in this Facebook vs Apple battle? Users should not have to agree to being tracked online to benefit from relevant advertising. And advertisers shouldn’t have to track consumers online to reap the benefits of digital advertising. David Temkin, Director, Product Management, Ads Privacy & User Trust at Google Google is also committed to privacy and kills cookies You probably think… “my brand is not advertised on Facebook, only on Google. It doesn’t affect me. ” Well, think twice.