In recent years, the layout of Newsletters has changed, and both marketers and designers are finding new ways to optimize their layouts to improve conversions. In this article we bring examples of Newsletters and practical ideas for your own pieces. The days of text-only newsletters are long gone: people are too busy to spend time reading paragraphs and paragraphs of written text only. If you want your clients (or potential clients) to read your Newsletters, you need to focus on the design: make Greece Phone Number List it attractive, readable and valuable to readers. Design tips + Newsletter examples Read on to discover 7 ways to use design to stimulate your Subscribers to interact with your Newsletters and thus enhance your Email Marketing strategy . These 7 points are about the following: Brand Accessibility Color palettes Bold fonts and responsive design Asymmetrical designs Use of GIFs Minimalism Learn how to design high-performance campaigns with this guide, and get inspired by the sample Newsletters we include! 1. The brand is not simply a logo example newsletter 1 In this example of a Newsletter we see a strong presence of brand elements ; since that’s what makes them really unique. Including your logo somewhere in the newsletter is not enough to make your brand memorable: you need to think beyond the design element.
There are a lot of other elements that your brand includes such as fonts, colors, personality and voice ; which need to be incorporated into the design of your Newsletter. Your Newsletters should be consistent with the visual brand that your company has already built, even though they are very different from most of your other Marketing efforts. Look at your Advertising Campaigns, publications on Social Networks, or even the blog posts you have created. Use these elements to shape your Newsletter design. This will help you consolidate your brand identity in the minds of consumers. Incorporate brand colors to your Newsletter so that your Marketing materials are immediately recognizable. Use the fonts you have used for your brand or fonts within this font family to establish a consistent identity. Don’t rely solely on your logo to create brand awareness – a logo can easily go unnoticed by consumers. Fonts and color palettes are more likely to linger in people’s minds and become associated with your brand over time, giving readers more reasons to open your emails.
2. Make your Newsletter accessible Vengagge newsletter Source: Sample Venngage newsletter . Brands have long failed to recognize people with disabilities within their Marketing materials. But, with the strong activism that has occurred in recent years, the need for accessibility in brand communication has become a priority, and it should be an indispensable requirement when designing your Newsletters. Making your Emails and Newsletters accessible is something that all companies should prioritize: this will help your audience grow and increase your Click Rate. There are many ways that marketers and designers could come up with a universal design that is easily seen by people without disabilities, or some with visual, hearing, or mobility impairments. Here are some tips to make the design of your Newsletters more accessible.
Avoid relying solely on color People with color blindness have a hard time distinguishing between red and green colors. If your Newsletter design uses these two colors, or some similar ones, your consumer will not be able to perceive them. Instead of using color to Greece Phone List distinguish information, share a particular meaning. Or if you want to show data, use texts to provide the same information. You can also use light colors to ensure that everyone can see the difference in the information you present. Avoid very bright images The GIFs have become a popular tool in Newsletters, and in this article we ‘ll talk about how to incorporate them into your design. But, while using GIFs and videos will definitely grab the attention of your audience, avoid using any strobe, flash, or flash effects; It could cause adverse effects on viewers, even if that sounds like a good idea to you. Make sure that the transitions between images are fluid and smooth for all the users who receive your Newsletter. Use the correct font size The fonts you use should be legible : this should be common practice, no matter what audience your Newsletter is aimed at. But in addition to readability, your fonts must be clear, even if they are large. Some visually impaired people use a magnifying glass to read on the screen, and if the fonts are illegible, even large ones, you will not be reaching a segment of your consumers. Additionally, you must divide your text with images or use several short paragraphs.