There are products and services that don’t matter even if a crisis breaks out… they will continue to be sold. One example is education. Schools are one of the services / products with the longest heritage, since we become clients of them from the age of three until vocational training or even later; and they exist from small institutions of a handful of students to enormous state or international universities. COO Email List Regardless of level or size, they all have the same goals: attract good quality students, recruit great teachers, encourage alumni to talk about them, and strengthen the recognition and reputation of the institution. In order to stand out among its many competitors, digital marketing for schools has become a fundamental toolbox, and among all the instruments that can be used, content marketing is perhaps the one that best returns on investment can grant. How to recruit students for a school What does content marketing mean ? It is the creation of constant and consistent content focused on a target group in order to attract them, make them a recurring user, customer and finally an evangelizer of our brand. In this context, from the Content Marketing Institute , we present you four effective tactics and some examples of university content marketing . Content marketing is not new, it is one of the oldest tools in marketing. Universities were some of the first to use it: Harvard University, for example, has published its alumni magazine since 1898. Today, hundreds of schools publish student and alumni magazines on an annual or quarterly basis.
Articles serve to share stories of innovative research from faculty members, highlight students’ unique careers, share events, innovative educational programs, and delve into more complex stories on current affairs and / or education. Magazines are not instruments of universities. Instituto Simón Bolivar publishes Inspira online and offline, and its educational level ranges from kindergarten to high school. Student magazines can be a powerful tool for connecting with a wider audience: A 2010 survey by the Council for Advancement and Support of Education found that 58% of students believe that such magazines strengthen their personal connections with educational institutions. When the user is in love with content, selling academic resources is much easier. For some schools, the cost of producing and distributing a print magazine was a barrier. Now, schools can replace or complement print distribution with online distribution, particularly for younger generations who tend to read from mobile phones. If you don’t have the budget to hire a dedicated magazine editor, consider using a content marketing agency that can coordinate efforts with your team. When the content is good, a simple PDF with a functional layout is sufficient, but if you like those posts that allow readers to turn pages online, consider using an online magazine publishing tool, such as issuu. , which is freemium. (Personally I prefer only the functionality of the PDF but as they say … there is everything in the vineyard of the Lord). Example: Tec de Monterrey Do you know the TecReview magazine of Tec de Monterrey?
It is not properly a magazine for graduates, but rather a publication of Tec de Monterrey in conjunction with Grupo Expansión. The publication is bimonthly, printed and users can subscribe to it , however it also has its portal . Last Review An extraordinary content marketing channel for Tec de Monterrey. Content marketing for schools Most universities have a section on their websites dedicated to news about the school (which only matters to current students … and sometimes not even that because they make it VERY boring and thinking of the directors); To create a true online audience, you must offer attractive content to your potential audiences. The University Janette Klein , focused on niche fashion design, has one of the best examples of a school blog, with a rate constant and consistent publications. Although the site is aimed at existing students, its content is public and can serve as a powerful attraction for recruiting new students.