According to his vision, Fintech companies that fall under this figure gain credibility and legal security , which has a positive impact on their chances of receiving financing. Regarding the opportunities that she sees for the sector, she referred to the 17 points that the European Union foresees for sustainable development at the business level . In his opinion, technology-based companies have a lot to contribute in this matter. #EMMSTURISMO Carlos Olivos (Airbnb) – The evolution of travel: Trends and opportunities To introduce his presentation, Airbnb’s Corporate Communications leader for the Hispanic Indonesia Phone Number List market told how vacation tourism was born, its various variants throughout the 20th century and how international travel has grown since 1995 thanks to greater air connectivity. After briefly recounting how Airbnb was born in 2007, he mentioned some shocking figures for the company, which has accommodations in 300,000 cities around the world and had hosted more than 100,000 guests by 2019. Hammocks, castles and tree houses are some of the most curious and attractive accommodations offered to travelers.
Finally, he mentioned how the company had to reinvent itself as a result of COVID-19 and the impossibility of traveling, what humanitarian actions they faced to collaborate in the different countries, how are the hygiene protocols that are required from now on and what are the trips that are they come. In this sense, he spoke of “staycations” or vacations a few kilometers from home, in wide spaces and outdoors. Julián Gurfinkiel (Turismocity) – Marketing and Storytelling to conquer the public In an unmissable presentation, the co-founder and CMO of Turismocity told his entrepreneurial story, which began with a company inspired by the success of Groupon (Discountcity) and ended up mutating into a search engine for cheap flights , initially for Argentina and then with projection to other countries in the region. Starting from a limited budget but being clear about what they wanted to tell and sell , he assured that Social Networks were key to the success of the product.
As an example, it showed some Campaigns that they carried out on Facebook and Instagram, the majority of organic traffic, which reported a huge number of clicks and viralization. He also spoke about “Carla de Turismocity “, one of the most successful strategies that they implemented both in Email Campaigns and in Social Networks and even with posters on public roads. Julián highlighted the importance of Real Time Marketing, or the fact of taking advantage of the context to communicate and resonate with the audience. He assured that actions with this approach and discrete budget have worked better than large and expensive productions. julian gurfinkiel emma 2020 Gaston Parisier (Bigbox) – Creating trips that Indonesia Phone List are great experiences Gaston Parisier is Argentine, he is less than 35 years old and in 2009 he founded Bigbox, a pioneering company in the marketing and gift of experiences. After a friend gave him a parachute jump, he began the adventure of founding a company that promoted gifts and experiences of this style. Today Bigbox has operations in several Latin American countries and in 2021 it plans to disembark in Spain.
Gaston revealed that at the beginning of the pandemic 100% of their inventory was unusable , but they soon managed to reconvert and open two new business verticals: experiences from home and “getaways” or commuter trips. Parisier assured that he and his team “curate and test” all the experiences offered on the platform. #EMMSINNOVATION Ivette Chalela Naffah (Waze Ads) – Reinventing Marketing based on new consumer habits The Marketing Director for Latin America at Waze Ads spoke about the collaboration model in which thousands of Google app users contribute data and information to improve traffic in cities. Practices that have become as common as it is necessary in times of COVID-19, such as “take away” and recreation in public spaces, require citizens to travel. In that sense, he explained how Waze helps to predict, order and enhance experiences.