Loreto “Lolo” Álvarez Díaz (McDonald’s) – Relevant relationships: A challenge from communications The Head of Corporate Communications of Arcos Dorados in Chile highlighted the role of language and communication for adaptation, survival and evolution in dynamic contexts. In his opinion, empathy, the generation of emotions connected with memories and short-term planning are some of the keys that Communication and Marketing departments should adopt today. And that has Italy Phone Number List shown in this conference full of learning and entertainment! He commented that 5 years ago no one spoke of the purpose of brands and the importance of making it known. At the same time, the pandemic generated a return to that differential, which provides a plus beyond direct sales. During your presentation. The hashtag #LoloFans copied the Social Networks of the event with an authentic and spontaneous love for Lolo Álvarez and his way of telling us about trends in digital communication. Relive your conference! Gustavo Orjuela (Wayra) – Corporate Venture: accelerating innovation through Startups Wayra’s Head of Partnerships and Scouting for Colombia and Mexico presented an Alliance model that empowers companies and Startups.
The striking fact is that in Latin America there are very few companies that invest and bet on these synergies, but the results they obtain are exceptional. To keep the entrepreneurial spirit alive in large companies, Orjuela highlighted the importance of a Corporate Culture that carries the initial values high. In his vision, ” innovation will be open or it will not be” and that is why collaboration between small and large players in the market is essential. Camila Espasandín (IMS) – From Digital Content to Digital Experience Is producing content and uploading it indistinctly to all corporate Social Networks is generating satisfactory digital experiences? Definitely not. With practical examples for each platform, the Global Content Manager of IMS Corporate showed the successes of the leading brands in Social Media. He spoke about intrusive or trash advertising as the great challenge that companies face. In order not to be considered as such, it suggested knowing and keeping in mind the “here and now” of the consumer so as not to “disturb” their digital activity and avoid blockages.
Neil Patel – SEO vs CRO: Where to focus your actions today It was the most anticipated conference of the week and it did not disappoint! Neil Patel, one of the 10 most prestigious marketers in the world , presented the trends in SEO and CRO to apply in different digital channels. His presentation was full of specific metrics and strategies to apply on Websites, Blogs, Emails and more. He emphasized the need to optimize and strengthen the omnichannel presence of companies and provided concrete figures to show what works in each case. Did you already see them? A highlight of his presentation was when he highlighted Email Marketing as the channel with the best Conversion Rate. In this sense, the specialist commented that Italy Phone List having an adequate Email Marketing strategy is not only essential to increase the sales of a business, but also to optimize the shopping experience and user navigation. neil patel emms 2020 Alexander Torrenegra (Torre): The future of work looks like science fiction ” We do not know the jobs of the future yet because they were not created,” said one of the participants from Shark Tank TV and specialist in Innovation. However, his vast experience as an investor and entrepreneur allowed him to share some data-driven guesses.
Remote full-time, simultaneous and out-of-home jobs , as well as automated recruitment and recruitment were some of his predictions for the immediate future. But EMMS 2020 not only had conferences of international speakers. There was also time to connect with other industry professionals through Networking. This original proposal, the only one of its kind in Latin America , consisted of virtual discussion and exchange tables on Digital Marketing. Some of the topics that served as triggers for the conversation between colleagues were: Email Marketing and Transactional Email, Marketing Automation, Omnichannel, Neuromarketing, SEO and SEM, Partnerships, Social Media and more. What was valuable was that people with similar interests or professional activities met in a free online space , to take new contacts and opportunities. Thousands of people registered to participate in the Networking spaces that took place at the end of the conferences of the first four days. That makes us think that it was a great success to include this proposal in EMMS 2020. In fact, many of the attendees asked us that these spaces continue throughout the year! We are really happy and proud of the edition that we created with the aim of presenting the top references and Marketing trends for each industry . And judging from the results, it seems that we achieved our goal 🙂 A great event needs great Allies , so we especially thank the co-organizer, the sponsors of each day and the more than 120 Allies from all over Latin America and Spain who helped us make EMMS 2020 possible. To those who attended any of the days and attended the conferences, we would like you to continue sharing your impressions of the event. And to those who did not participate live, know that you can be part of the great success that EMMS 2020 was by reliving its conferences .