Email Marketing is one of the best existing channels to give visibility to an E-commerce and maximize it. We could say that it is the tool that best complements it and that, at the same time, helps to lead Users to action. And without a doubt, how to improve the Shopping Experience is one of the central concerns of any E-commerce manager. For this reason, companies meticulously study what Email Marketing strategies they can implement to make the User Experience the best possible, encouraging the purchase of their products. Next I will show the five strategies that according to my point of view, can be the most effective. Take note! How to improve the Shopping Experience and the results of your E-commerce with Email Marketing 1. Bet on an Abandoned Cart recovery Email According to Barilliance , in Spain the cart abandonment Pakistan Phone Number List rate stands at 86.14%. A reality that those responsible for E-commerce know very well and try to combat by implementing recovery actions for Abandoned Carts. And this can mean recovering between 15% and 25% of the lost carts . For this reason, if you still do not have an Email of these characteristics integrated, I strongly encourage you to do so . It is a clear way to maximize sales , since the User has a clear interest in the product and it is easier for him to finish the transaction. It also allows you to improve your shopping experience by providing direct access to the desired product, without having to search again. There are different ways to target an Abandoned Cart recovery Email .
The secret is to identify the reason why Users tend to behave like this, and start it. 2. Implement an Email or a module with recommended products Personalized product recommendations are not only a great way to dramatically increase Click-Through Rate , but they also help us make email content interesting, enticing, and accessible. Bet on designing and implementing an Email with those products that Users have visited in your E-commerce, so that each Subscriber receives a personalized Campaign. If you want to make the most of this strategy, you could also implement a product recommendation module in your regular Campaigns. Whichever option you choose, to carry it out you must know which products the Users have visited, or detect which related and similar products they have already purchased. The latter is related to the following advice: send Cross-Selling Campaigns. 3. Join the Cross-Selling Following the same line, Cross-Selling is a very good ally when we seek to improve the Shopping Experience and maximize sales.
But what exactly is it and what does it consist of? Cross-Selling is a sales tactic that consists of trying to get the customer to purchase a complementary product to the one they plan to buy or to the one they purchased at some point. It is about carrying this mechanic in your Email Marketing Campaigns. As in the case of product recommendations, you could design a specific Email, or implement a Cross-Selling module at the end of your Campaigns. To successfully implement a strategy of this type, it is essential to store all the transactional behaviors of the Users in your E-commerce. What information should you have? Products purchased Visited Products Visited pages of your Store Clicks on the products of your Store Etc 4. Inform the User about the replacement of exhausted products The replacement notice of a product is a really very interesting option and that not all E-commerce have. It consists of the User leaving his email address so that, in the future, when the out-of-stock product is available again, he is notified via Email and can go for it. It is a good way to improve the User experience , so that you do not have to be aware of whether or not they have replaced the product of your interest.
On the other hand, it gives you the possibility Pakistan Phone List of not losing the sale , and recovering that customer in the future. 5. Use the Reports of your previous Campaigns to optimize your strategy Taking advantage of the Reports of your previous Campaigns is key to knowing how to optimize your next shipments. This will allow you to know what is the best day and / or time to make or schedule your Emails. Each Database is a world; That is why it is so important to know it to adapt to your preferences and needs. By following this advice, you will surely be able to increase the Open Rate, the interaction and ultimately the results of your Campaigns… and of your business! At this point, the STO (Send Time Optimization) could also be of great help. In summary: 5 strategies to improve the shopping experience These would be, from my point of view, the five most effective strategies to improve the Shopping Experience and maximize sales with Email Marketing. Do you have any of them implemented? If not, what do you think would be the best fit for your E-commerce? As I always say, each business is unique and precisely for that reason it is so important to know and deepen the most appropriate strategies to constantly improve your results.