No one is oblivious to what is happening worldwide with the coronavirus or COVID-19. The truth is that crises do happen. Diseases appear. Pandemics break out. And in between, we all take care of ourselves. What can Email Marketing do in times of coronavirus? A lot of! We take care of our families, our friends. And also to our users and customers. That makes us a community. That is Ecuador Phone Number List why in this article we decided to show you how to do Email Marketing in times of crisis . Questions and inquiries have rained down on us about what to do with communications in the midst of the coronavirus. Do I have to send Email Campaigns? Can we help with our messages? Do people keep checking their mailboxes? Yes, yes and yes. In the following lines we will deepen these answers. But this time we will not preach only with the example of Doppler. We select Emails from different industries that have reached our Inboxes and have caught our attention. We could name them as Email Marketing Success Stories in Coronavirus Days . But first … Why keep doing Email Marketing even with the coronavirus? In case you didn’t notice, I’m talking about doing Email Marketing. Not to send Emails. It’s very different.
Why do you have to continue doing Email Marketing? As we usually say, Mailing implies reaching your community with messages that are relevant and coherent to them. It is not enough to prepare one more Campaign on the coronavirus. You will most likely have to change your strategy. If you had a Campaign planned, maybe you should take a look at the content. Or create a new one. Did you have a face-to-face event planned? Do not cancel it, here are 7 recommendations to do it online . Try to accommodate yourself to the situation. Think about your communications according to the context. Be sure to review your active Email Automation flows. Maybe there is a message that you want to avoid sending these days. The truth is that … there are no reasons for your brand to disappear. In tough times, your User, Customer or Subscriber is waiting to hear from you (or read from you!) If you have something useful to say to them. Design Emails with advice or tips that help your audience. Look at this example from Bee , where he focuses on hygiene, something essential to avoid the spread of the coronavirus, but from a technological side. It is a message designed for your target audience: how to keep your devices disinfected .
Like every piece of Email Marketing, it includes a Call to Action button to drive traffic to your Blog (which will help your SEO positioning ) and learn more tips that might be useful to you. email-marketing-bee Calming Messages: Email Marketing Examples to Help Many of the inquiries that we have received on Doppler had to do with what the correct message is these days. Well, we have news for you: there is no ONE correct message . Yes there is a correct way to plan what you are going to say. Before you sit down with your team to create your content, think about … The values of your brand. Remember in every communication you make, your brand personality also goes. And in tough times like these, you build your position through Ecuador Phone List that content. The feelings of those who will read your mail. When we talk about getting on the other side, it is literal. He’s scared? Does the situation affect you? Do you need assistance? Is it for him or his family? All variables are valid. The context in which you will make your shipments. It is essential to understand what is happening in the world.
For a second run your mind from your business goals, your daily tasks and think … how can you add value with your Email Campaign? The tone you choose in your messages. Think that even in the most difficult moments, your message can make a difference. We are not just talking about making Copywriting effective, we are talking about maintaining the brand tone so that your audience recognizes you, even in an ocean of Emails about coronavirus. How the Calm team did to offer free meditation and relaxation resources. How accurate can that content be? Very. Especially when they apply a Copywriting that, in a personal capacity, transmits each of the values that identify their application. email-marketing-calm Another example that we found extremely pertinent is that of TurismoCity . Like any travel agency, it has a large volume of commercial Email Campaigns: last minute offers, Upgrade Campaigns, Cross-selling techniques for accommodation, car rental, etc.