Clients are listening: they see what you do now and what you will do when the lockdown is over. Show what you are and your commitment to your environment. And, if you did not have a Database, you will have realized how important it is, so it is better late than never: learn how to create it with Subscription Forms in Doppler . If you already have data about your customers, get in touch with them through Email Marketing : send them messages of thanks, useful information in this context, worry about them, tell them something that moves them, be positive but always add value. New scenario, new demands: New business models All these social changes are also modifying our consumer behaviors and the way we interact with businesses. As customers, the experiences we seek will be different, but we will continue to want to be pampered and surprised. And as marketers, business models will evolve, because the important thing is Bangladesh Phone Number List no longer the products: it is the experience. Surely you are being asked for more and more services such as home delivery, Buy online and collect locally (Click & Collect), orders by phone or courier. Take your business to the next level and offer people comforts according to their tastes and interests. example-may-1-with-cause What can Email Marketing do for your business in times of coronavirus? The increase in traffic from Social Networks and in the demand for display advertising show us where the public is today.
Especially while at home. By the way, you can improve your SEO Positioning and attract customers, even in these times. But what has happened to Email Marketing in this time? Since the state of alarm and confinement was decreed, Email Campaigns in Doppler multiplied. Only in March, 300 million emails were sent , of which 50 million were Campaigns or content related to COVID-19. With respect to the same month of the previous year, the increase was 20%, which represents almost the average annual growth but concentrated in a single month. example-2-mass-consumption-email-marketing With businesses closed, schedule changes, launching of new services and in many cases, with a Website as the only contact and sales channel, Email has become one of the few direct channels with customers. And the most effective. Now more than ever, Email Marketing is not just about showing your products or promoting your services. You can also tell stories, share solidarity campaigns, provide advice and valuable information for your community. When we return to normal, those clients that we now impact will feel like we were there. That we accompany them in difficult times. That we transmit trust, under any circumstance. That is also building a brand . create-free-account-in-doppler To optimize the Customer Journey , you need to accompany your prospects at each stage. We know that there are factors such as time , which are decisive. That’s why we want to help you convert more, with less effort.
Companies of any industry, size or nature opt for Email Automation . The reasons? Hyper-segmentation of audiences and personalized content. Saving time and effort for the Marketing and Sales team. Powerful integrations with other leading tools and applications. Real-time metric reports to optimize your flows and future shipments. Now let’s see the most recurring Email Automation Marketing Campaigns for a mass consumer business. Automation by On-Site Behavior When users browse your website, a lot of information is at your disposal. It’s up to you to take advantage of it! What pages did you visit? What links did you click on? What categories interested you the most? Program automatic campaigns with related content according to the visitors’ journey on your website and you will have a large part of the way gained. Offer your Contacts directly what they want and you’ll be closer to converting them into customers. Automation by Bangladesh Phone List Visited Product When a User visits a page of your Site or clicks on a specific product in your Online Store, it is because they have a certain interest in it. It’s on your side to turn that interest into something more! Invite him to complete the purchase by programming an automatic Email with more information about the article visited . Try not to spend too much time between the visit and the Campaign, so your Email will achieve its mission. Abandoned Cart Automation Did you know that at least half of online shoppers have ever left a product in the Cart? It’s a lot! Increasingly, however, Online Stores have taken action in order not to miss out on this sales opportunity.
The Abandoned Cart Email is programmed to arrive a short time after the User navigated the site, with the intention that they complete their purchase again. Shipments that aim to bring buyers back are more efficient when they use temptation and a sense of urgency with resources such as: Last ones in stock, Buy now and shipping is free, You have an additional% discount for your next purchase. Omnichannel: Incorporate SMS into your automated email flows As if that were not enough, one of the new features that Doppler has is the possibility of including SMS Campaigns in your Email Automation flows for notifications, alerts and urgent messages . Find out how to do it here . Conclusions Little by little we are coming out of one of the most difficult moments in recent years. Mass consumption, always dynamic, has had to reinvent itself and, in many cases, accelerate its Digital Transformation to stay active. The important thing is that we have seen many examples of success. It has not been easy, but undoubtedly for the future it only remains to optimize what we are doing. The Email Marketing proves to be a faithful, competitive and easy to implement channel to complement your digital marketing strategy. Would you like to put it to the test? At Doppler you can create a free account to easily design Emails and improve your communications with your Subscribers. Cheer up!