Avant-garde marketers and communication scientists understand a straightforward truth: today, every brand is a medium . However, just because the power is there does not mean that brands have the courage to take it. Each brand is a medium What is more attractive to an audience? Ads? Or relevant content and experiences? The answer is obvious. However, the budget distribution can be 95% for the former and only 5% for the latter … in most cases. Why? Because it feels safer … even if it isn’t. And because, although it is hard to believe, it is cheaper. In what sense? An ad involves only silver and is measurable. It is no science to do so. A good handling of the tool is enough, whatever the platform. Belgium Phone Number List Content that builds, that causes admiration, that creates connections, that attracts looks and wins minds, hearts and pockets… is difficult. It demands a creative effort in search of creating a solid and differentiated bond. The difference in the results is palpable, but what has been said, not all brands have that courage. Making content requires guts and creativity; make announcements, silver. But and if we opt for the content, what will we talk about? … It is a recurring question that we are asked in our training sessions .
The reality is that content can be created about the purpose of our brand , about problems and doubts that users of our products have, about stories from our audience, about topics that our audience is passionate about or entertains …The secret is that we must know it in detail and then start building. Understand that today, each brand is a medium and what you must decide is what to transmit on your channels. Are there brands with that value? Red bull Content on site Red Bull has a site that is brimming with well-developed content for its audience. Tons of videos, articles and images from extreme sports, events and video games. And there are no products on us page? Sure, obviously one finds them but they are NOT the essence of the site … which is actually an experience that feels handcrafted for its audience. Content that you sell without selling . each brand is a medium And by the way, a comment … not all the audience of our site will be our client, even, not even all the subscribers will be … and that’s fine! Belgium Phone List Audience is different from database and leads. Many users will only function as spokespersons … and that is very valuable … but they will only do so if we have built the content with enough quality for it. If the content doesn’t inspire, perspire. Social media content And in social networks? Same thing… content to inspire your audience… content to get addicted to that experience. It doesn’t matter if it’s Instagram or TikTok. A single post… organic… more than 300 thousand reproductions and more than 59 thousand reactions. Search your tribe and create content for it. Sales will continue. You have to create content for them … not ads to take advantage of them. I said, each brand is a medium … and Red Bull knows it … and just as it should be on TV, it delivers the best programming, the best content … without filling it with spam and ads.
Advertisements And Red Bull doesn’t run ads? We went to his Facebook page to do a transparency analysis. In the last month they only had one registered … of sales? No. More content designed for your audience. Relying on ads makes us compete on price and therefore is a battle of losses. Building brand and competing using the power of content, creates value and differentiation … and profitability can only go in one direction: upwards. The value of a brand cannot be measured by click on ads, but by the level of connections with its audience. Newsletter And of course, if the site does not have a lead capture system, it is like not having done anything, because then we will not be able to continue maintaining contact with the audience …Red Bull … every brand is a medium And surprise! Having a newsletter is not a resource to clog the user’s tray with ads …Should none be sent? Of course it is possible! But users do not grant us permission to do so, but because they feel a bond with the brand. We do not mean to curse the ads, but it should be noted that the brands that really connect with their audience do not do so through promos … they do it because their content sells without selling … they are brands that INSPIRE .