There are a ton of digital marketing myths out there; some of us are astonished to discover them (such as knowing that e-mail is one of the tools with the best digital ROI ); others, the truth, it hurts us to know them. Who wants to know, for example, that according to a study, SMEs say that Facebook ads do not work for them? There is a lot of data out there that could bring down many digital beliefs … but the reality is that there are very few investigating the truth … because it is always easier to get carried away by the wave and the crowd. CEO Email Lists An infinite number of invitations arrive every day to the writing of our site, from authors, blogs and media, adults and children, inviting us to do guest blogging . Some are from colleagues and are appreciated; others are just emails with kind exhortations such as “… we can provide quality articles for your readers …” What are the latter looking for? It is obvious, link building … what is this? The definition says that Link Building is an SEO strategy that consists of building relevant links (links) on your website in order to improve your positioning in search engines and bring quality traffic to your website. For many years the idea that Google positioned a site better if it had many incoming links spread. Is this true today? Later it was said that content marketing was the best SEO; not because of the tactic itself, but because when done well, it naturally attracts those links.
Is this still real? Recently Moz , expert SEO company, recently analyzed four content creation efforts made by different brands. Brand-to-brand results in real life vary enormously when creating content. It all depends on the quality, the current ranking of the site, the business, the circumstance, in short, a quantity of values that makes it impossible to generate a valid comparison; however, the insights obtained are applicable. Moz found that a large number of links to our site does not necessarily mean benefits for a brand. Not all links are the same … and therefore, not all link building techniques work. Some relevant content on our site can generate a huge amount of links and make us appear in searches but … not necessarily with the keywords that will produce conversions. Let’s imagine we have a site that sells baked goods and on our site we publish an article called ” 10 unforgettable phrases spoken by chefs ” … and the note brings a lot of traffic … but no conversions. All visitors arrive, read the sentences, and leave. It is not qualified traffic. What good are all those visits? While the content would be related to our site and could bring traffic, it is useless for business purposes. Other content can also generate a huge amount of media links and obviously favor our ranking but … not necessarily increase the amount of qualified traffic.
Suppose we are a financial consulting firm and in our blog we develop a post with a serious and in-depth analysis on “ Geopolitics in the 20th century and its economic repercussions”. The article can be very good and generate many links even from international news sites … but it does not necessarily mean higher positioning in the search engines of our town, Last Review nor qualified traffic or conversions. Why? Because Google orders the results of its results page based on the geographical area in which the user makes the query. This content, while it can give us a reputation, does not contribute much in a hard sense of ROI in SEO. The 15 minutes of fame Other content can unexpectedly bring a beastly wave of attention on social networks and generate many links and even an impressive traffic spike, but the phenomenon dissipates as quickly as it came after a few weeks. They are usually contained as ” The complete guide to emojis 2017 “. These contents achieve fame in such a sudden and rapid way that there is not even reaction time, but also, their popularity dissipates in the same way and oblivion covers everything again; not to mention that Google does not look favorably on the sudden appearance of lots of links because it may suspect a tricked campaign … All this reminds us of a phrase from the musical Chicago: You’re a phony celebrity and in two weeks no one’s going to give a shit about you… that’s Chicago.