We all know that factors such as links, the use of keywords and bounce rates are important factors for Google to position us well in its results, but how much does social media help SEO… ? There is much debate and confusion about the impact of these on search engine rankings, so to solve it you have to take into account the opinions of the experts. Reputable sources such as Moz and Backlinko have reported that social signals are among Google’s ranking factors. I know, this for some is a reason to party? because their digital strategy seems to be based only on networks (which is not healthy at all). But stop! Paraguay Phone Number List Do not throw bells on the fly… there is a big BUT!… Although what has been said is technically correct, it is important to point out that there is NO direct impact on the ranking . How? So always yes or no? Let us explain. According to former Google Spam team leader Matt Cutts, there may be a correlation between social signals and search ranking. But Google doesn’t use these signals as a direct ranking factor . This is mainly because there are several limitations that prevent the search engine from efficiently crawling and indexing search engine content. Limitations on access – Matt said that Google can’t always crawl every page on social media channels like Facebook and Twitter; and sometimes they may even block you from crawling these sites. This prevents them from accurately ranking websites based on social media performance. Limitations on accuracy: Google may have limited capabilities to extract accurate data from profiles and social pages. The data on these pages may change at any time. For example, a user can change their employment information.
This would then consider your previously collected information to be inaccurate. Matt also said that Google doesn’t use signals such as number of social media followers for search ranking.. This is again due to limitations in accuracy. The next size of a user could change at any time. They can block another user, or gain multiple new followers at any time, and because Google can’t keep up with these changes, these numbers are not a factor in search rankings. Based on these statements made by Matt, it can be seen that there is a good reason why Google does not use social signals as a direct ranking factor. But again, that doesn’t mean that social media doesn’t help SEO. So is there evidence that social media somehow helps SEO by affecting search rankings? According to ProBlogger , the folks at Cognitive SEO conducted an extensive study and found that there really is a correlation. They analyzed more than 300,000 pieces of content and the social signals of each of them. What they found was that there is a correlation between having a strong social media presence and better search rankings. In other words, those sites that rank first on search results pages tend to have a higher presence on social media platforms. There is also a correlation between a high number of shares on social media and a better search ranking. In other words: The study found that, on average, the top 4 positions on Google’s results page typically have the most activity on Facebook in terms of likes, shares, and comments; and significantly more shares on Google+. This suggests that activities on Facebook and Google+ have a massive impact on search ranking, but activities on Pinterest and LinkedIn do not have the same correlation.
I know, maybe it is a bit confusing to know that Google does not take social networks as a direct ranking factor and that nevertheless the best results on search pages have hundreds or thousands of shares. So you are surely wondering how this correlation was born? Do social networks help SEO or not finally? And most importantly, how could your presence or activity on social media affect your ranking in search results? The easiest way to explain it is that social signals could affect other aspects of your website or web page, which could result in better search rankings. Social Share Link Signals – You already know that links play a crucial role in search ranking. The quantity and quality of links to your site or web page can directly affect your position on search results pages. Shares count as link signals. Paraguay Phone List The more people share your content on various social media channels, the better your ranking could be. Impact on site traffic – A very important search ranking factor is website traffic. The more traffic you get, the higher you will rank; which means that if you are very active on social media, the content you share gets visibility. Greater visibility also means reaching more people, and the possibility of getting clicks on your links, which will result in a boost in your site traffic. This can translate into a better search ranking. Which suggests that social activity could significantly affect your position in search results. A clear sign of how social media helps SEO. Impact on Domain Authority – A High Domain Authority (DA) can also result in increased visibility in search engines. Although there are tons of metrics that could determine a website’s DA, social signals could have some impact as well. Which, in turn, can affect your search ranking.