2020 is coming to an end, the New Year is getting closer … and the digital trends for 2021 are already here! What better way to take advantage of these days of transition between one year and another to be aware of what is to come in Digital Marketing? Although to tell the truth, “the future is already here” and it is more than a slogan so … let’s get to work! Read on and discover which Belgium Phone Number List are the most prominent digital trends for 2021: Omnichannel Marketing Partnership Model Generation of Digital Experiences Real Time Marketing Data Driven Companies And in this context, Email Marketing will continue to be a channel to which you should pay special attention. Take note of some ideas to create your winning strategy in 2021! Undoubtedly, the effects and the lessons left by COVID-19 will continue to be present in the ways of communicating and selling during the coming year.
The truth is that consumer digitization is a fact, and companies that want to succeed must put this new buyer at the center of their decisions. The accelerated (and in some cases, involuntary) Digital Transformation experienced by all industries on a global scale will set new directions , while deepening certain digital trends that will eventually be consolidated. In 2020, as a result of the coronavirus, organizations were forced to “evolve digitally” in three months, what they planned to do in stages in three or five years.
The personalization of the contents to the maximum , the hypersegmentation of audiences , the automation of certain Marketing actions or the rigorous treatment of Personal Data are not new concepts, but they will undoubtedly be present again among the digital trends for 2021. Let’s see what other ideas ring out strong. Omnichannel Marketing If, thanks to technology, users are more and more hyper-connected, companies must ensure that they are where their target is, speaking “their same language”, attentive to exchanges and opportunities.
But in addition, that communication must be orchestrated, be coherent and be part of a whole from which varied messages are fired through multiple Belgium Phone List channels. This is the challenge of Omnichannel Marketing. Beyond the “traditional” digital media or supports such as Websites, Landing Pages, Social Networks or Email Campaigns, interesting opportunities will open up for alternative and still little exploited channels such as SMS Marketing. digital trends sms marketing In parallel, integration between platforms is increasingly an imperative for the Omnichannel Marketing strategy to be successful. On the first day of EMMS 2020 dedicated to reviewing digital trends for E-commerce, we had two conferences in which we reviewed the potential of Omnichannel to create satisfactory shopping experiences. Specifically in Electronic Commerce it is possible to take Omnichannel to a second level; then we talk about Unified Commerce .