The relationship of digital media with Email Marketing is going through one of its best moments. If you have a Blog, a News site, a newspaper or any other type of online communication medium, you know very well that you cannot neglect the link with your readers. Much less, in this context of uncertainty as a result of the coronavirus pandemic. You build a relationship with your community over time, based on trust, frequency and valuable content. The question is … how do you maintain it? Like a brand, the medium must feed that link, and Email is the preferred channel. The Digital Media Decade: More and Better Screens Available If we can classify 2020 as the year of the coronavirus and the boom in online commerce, we cannot ignore that digital advertising has won the last, at least, two decades. The truth is that in recent years, not only B2B or B2C companies have set their eyes on the world of online communication. So have traditional Bahrain Phone Number List media: radio , television , newspapers . Today it is very common to first consume digitized content that we previously saw in traditional media. There is no medium that does not have a presence on the Internet. Some, the most shy, started with their Social Networks . Still others have created Websites, Live Streaming pages, on-demand content sites. Everything comes together in nurturing the bond with customers and Subscribers.
Everyone, at last, has decided to create their own digital content strategies . Why? Costs reduction Viralization and scope Immediate information While the first two can be advantages for the company or medium that creates the content, without a doubt the third is a strict demand from the “viewers”. How to call them, at this point: users , surfers , visitors ? Or just people. Digital Media and Email Marketing: A Powerful Combination If something characterizes digital media, it is the power to adapt to people’s needs. Or rather, to their consumption habits . The screen is digitized. In recent months, online media traffic in Latin America grew 46% . The COVID-19 may be one of the factors explaining the high traffic numbers with online media. But the truth is that digital consumption is the true root. And the integration of Websites with other online channels allows that traffic to arrive from Twitter, Facebook, Instagram or TikTok accounts. webinar-doppler-academy-tiktok As we will see below, Email Marketing also contributes part of that traffic and feeds the SEO process thanks to recurring visits. However, other are the pillars on which online media have been anchored to choose Email Marketing: Advanced segmentation.
Sending different Emails to each portion of your audience increases the Open Rate and Engagement with your community, because they are receiving material designed for them. Versatile content. You can create Emails with your brand identity to reinforce the perception of your community, but you can also add images, GIFs or videos to design more attractive and striking pieces. Community creation. As we have said, the term community is reinforced when the link is frequent and its protagonist is an exchange of valuable content. Email is the channel to get the media and people in tune. Metric optimization. With Email Marketing your next shipment can only be better. The metrics it offers, such as Click Rate or Heat Map of your pieces, allow you to know the true interests of your audience. Undoubtedly, Email Automation is another factor that makes this technique infallible: more conversions with less effort, thanks to automated message flows.
Interesting, right? A few lines below we will delve Bahrain Phone List into the possibilities offered by this technique for digital media. doppler-free-account-creation COVID-19: Times of attractive news, entertainment and content We know these are exceptional times. The coronavirus (COVID-19) has redefined many customs and consumer habits of people. This consumption has also increased digitally, since in many countries circulation in the streets is restricted or even prohibited. So, many digital media have increased their Email Campaign shipments to fulfill, we could say, their main function: to keep their community updated . Of course, we are talking about emails with news regarding the topic that keeps us all in suspense: the pandemic. For example: News on the measures taken by the authorities Number of infected cases Number of recovered cases Situation of the pandemic in other countries Advances in scientific teams seeking the cure And etc. However, we have also found other types of Campaigns that have Email Marketing as a vehicle to entertain in these times, at home. Tell stories or chronicles to help pass the time.