Digital marketing is a term to encompass all internet marketing efforts. The different channels that make up digital marketing in a general way are search (via Google or other search engines), social networks, email, advertising in its different formats, and also the websites and apps through which a business connects with its potential and captive customers. Malta Phone Number List In other words, digital marketing is any form of marketing that takes place online. Digital marketing is divided into two main aspects: outbound marketing and inbound marketing. Outbound marketing Outbound marketing is the set of digital marketing actions that aim to attract consumers through direct and unidirectional methods. It is about pushing messages from a brand to a user. There is no active dialogue, only the broadcast of communication to passive receivers. Outbound marketing seeks to put the marketing message directly in front of as many people as possible on the internet – regardless of whether or not it is relevant to the user. Examples of outbound marketing on the internet How many times has this interrupted you on the web? Inbound marketing, on the other hand, uses non-intrusive marketing techniques in order to attract the consumer to the business, through offering valuable content and relevant experiences.
One of the simplest but most powerful assets of digital inbound marketing is a blog , since it allows you to create and publish content that potential customers are looking for. In this way, users naturally reach the business website. Examples of inbound marketing on the internet Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) Coverage earned in other media (PR, social media, and reviews) Online brochures and guides Inbound marketing, also called attraction marketing , delivers better results in the medium term, however, it requires much more work than outbound marketing, which can be faster but also more expensive. What is inbound marketing The term digital marketing does not differentiate between push and pull marketing tactics (or what we could call outbound marketing and inbound marketing). Both fall under the umbrella of digital marketing. difference between inbound and outbound in digital marketing It is the process of internal and external optimization of a website to achieve a better ranking on the results pages of search engines such as Google. By achieving better positions on the results pages ( SERPs ), the amount of organic traffic that the website receives will increase. SEO tool in digital marketing SEO basically works with keywords; serps.com is a tool with which you can see which are the first positions for any keyword you are looking to use.
SEO digital marketing tool 2 Search Engine Marketing (SEM) SEM is the acronym for Search Engine Marketing and involves the creation of cost per click ( CPC ) ad campaigns on the internet through the most common search engines such as Google, Bing or Yahoo. The basic feature is that the advertiser pays only when the ad is clicked. Malta Phone List The tools to carry out these campaigns are offered by the search engines themselves so that the brands advertise in them. One of the most common CPC tools is Google AdWords . Example of digital marketing with CPC PPC advertising 3 Content Marketing It is the creation and distribution of content with the purpose of attracting users of a defined target group to a site; the quality of the content seeks to make them recurring visitors, leads, customers and finally recommenders of the brand. The content marketing is one of the tactics that generate more leads, but it should be noted that takes work. Growth of content marketing in the world (figures in $ US trillion) According to PQ Media , content marketing is one of the most requested tactics today and it will continue to grow.