Having a business that few know or even starting a new one is honestly a bit intimidating. It is scary to consider that you should not only build a product, a service and a team that gives results, but also invest in digital communication that makes customers on the web feel attracted to your brand. Bahrain Phone Number List However, if you’ve been at least a little familiar with the world of digital marketing and content, you can imagine how much these two factors can influence the success of a business today, when people all over the world live attached to it. Web. Simply in Mexico, the average time according to the latest Hootsuite study is 8 hours a day. Now that if you don’t have a background in digital marketing, content or public relations, the idea of attracting attention to your brand can be somewhat intriguing and overwhelming and you may be tempted to do without it. Do not do it. Digital communication is vital for your business, and we are not talking about putting up ads and offers, but about saying who your company is, what it does, what it does, what it believes in, what makes it different. In a world with influencers, content marketing , stories, user-created content … in a world where there are 4.3 billion internet users in the world, and 3.4 billion social networks, is it really the only thing you can do with that audience is coming out with a banner that says ‘buy me something please’ Recently, on a short road trip, my son told me he was thirsty.
I parked at the first gas station, next to its convenience store. Upon reaching the refrigerator there were several brands of water bottles. I told my son to take whatever he wanted and when he did I asked him. Well-planned digital communication, segmented and worked on in scope and frequency reaffirms a fundamental truth of sales: people only buy what they know. It doesn’t matter if it’s a bottle of water, a food, a watch, a phone, or a pair of running shoes. The growing explosion of sites where users can comment on their brands, coupled with freely expressed comments on social media, underscores the fact that people want to learn about the experiences of others today before acting. Third-party validation matters more than you think. Nowadays, unknown brands are too great a risk, and most people choose not to participate with them. Did you even know that since last year, adults in North America declared that they get more news from social media than from newspapers ? Scary! They are informed on social networks! We cannot change that reality, but then the relevant question is whether your brand is communicating something … or not. Delivering product trials at a mall can be attractive; even sending kits to mainstream media to publish standard information (aka old press releases ) about our product or service … but that doesn’t really make people feel like they “know” you, much less create emotional connections.
People want to know about your brand approach, your values, your differences, and your team. Without showing them all this, the perception of your company will fade into the background with so many others. Highlighting the stories of your business, your clients and the details that no other has, can humanize it and generate true connections. Did you see what Netflix did with its director when they came to Mexico? Take a look … and remember that there is storytelling and storyselling . Bahrain Phone List When small business owners create a business plan, they often include advertising and / or marketing, thinking about sales efforts … but they refuse to accept that part of the investment goes exclusively to non-sales aspects of digital communication: talk about the brand, its values, what makes them different, showing behind the scenes, teaching the day-to-day operations, the team … in short, teaching things that are not only focused on selling. Small businesses see that as a waste of time. Serious mistake.