Do you need to generate content for your brand? Many will recommend hiring a freelance writer (copywriter) and will even tell you that it costs very cheap. The reality is, it probably won’t hurt your brand, but it probably won’t help either. I know … we break your heart, but it’s the truth. Accounting Directors Email Lists Given the immense demand for content, millions of freelancers , small agencies, and writers have come out to offer cheap and fast content writing services. The writing they deliver rarely accomplishes much, when it comes to marketing goals, but it’s no one’s fault. The customer places an order for content. The seller delivers it. It is published. End of story. Because it does not work? because it is not the same to be a writer or copywriter (who usually makes copies ) to a content marketer … and no, it has nothing to do with spelling or syntax skills. The subject is much deeper. Copywriters vs. Content marketers Skills, fees and expectation What is the difference? The answer may not be as simple as the tons of posts that have been written to resolve the issue. These articles usually say something like: A copywriter (or copywriter) writes advertisements or marketing material to sell products and services or increase brand awareness. A content writer writes educational content without promotional messages. This answer is Manichean and therefore incorrect.
Where do you leave branded content? Where is content marketing ? What is the place of native advertising ? These three examples are content, not advertisements … and believe me they are not charity, they are not philanthropic or a public service, they are part of a business strategy, and to achieve the objectives of that plan, we are sorry to tell you but it takes more than a good copywriter; you need someone with marketing skills. What an average web content writer does An average web content writer writes content, usually for corporate blogs. As you might expect, the writing is usually average. Average cost of writing content: You can find the cheapest ones from $ 100 MXN per article (about 5 dollars) and upwards depending on quality and experience. About 400-500 words or two pages. Average research done on your topic: 10 – 20 minutes. Average Marketing Experience: Minimal. Understanding of digital metrics: Minimal. Average result after posting: Words on a site. Zero links to your note (link building). Zero traffic generation. Zero conversions. Zero sales. Difference between copywriter and content marketer Content marketing is not a game of posting articles and like magic attract customers to my site. Nor is it about generating notes in order for Google to keep seeing me and guaranteeing a good place. If this is your perspective, let us tell you that neither will happen. You are throwing your money away.
The content marketing, if you need to explain to your boss , is the creation of relevant content, constant and consistent for a specific audience, in order to attract it , turn it into a recurring user, a customer over time, and finally an evangelizer. Last Review The content does not have to be only text, it can be video, audio, graphic or any other format that serves the purpose; And the content mix is usually made up of educational, entertaining, inspirational, and converting posts. Do you think a traditional copywriter can execute it? What a content marketer does When you hire a content marketer, they will not charge you 5 dollars, but the work carried out will not be as described above. It will not accept working on a single post either, unless we are talking about a long form such as a white paper. The fees will vary depending on the period to be hired, the amount of content to be published, the degree of progress you have as a business and the technology you already have in place. difference between copywriter and content marketer What should a professional content marketer do? According to Barry Feldman , an expert in the field, in addition to having precise skills , the functions that he must develop are: