They must be specific, aligned and measurable. basic-structure-okr We can understand it better with an example: Objective # 1: Optimize SEO ranking by specific Keywords within three months Key Result # 1 : The site appears on the first page of Google results for each Keyword. Key Result # 2 : 15 Inbound Links are received each month. Key Result # 3 : 70% of site traffic comes through Organic Search. This objective is unique to the SEO team and, from each key result, a series of initiatives are derived to achieve the goal. Initiatives should be proposed by the same team, while objectives are related to the ultimate goal of the company. Always related to your mission and vision. Start creating your own OKRs As you have seen, creating Kenya Phone Number List OKR is very simple. Do we put them into practice? The key is to be ambitious , and to choose our objectives, key results and initiatives with caution. We must also be strategic when writing them and sharing them with the team. These are some recommendations for you to start writing your own: Choose three to five objectives. Having too many goals can cause confusion, dispersed efforts, and lack of focus. Concentrate on selecting the most relevant ones. Use aspirational expressions. And avoid those that don’t push for new achievements. It is important to be positive and challenging. Less is more. Don’t use terms that are vague or too complex for your goals. They must be very concise and simple to understand. Avoid abstract expressions like “keep growing”, “keep hiring”, “keep active”. Determine around three key results per goal and always express them in measurable data.
Remember that they should describe results, not activities. If your key results contain a verb, you are probably talking about initiatives and not key results. Key results should include evidence of completion , and this evidence should be available to the entire team, credible, and easily detectable. These are some considerations and recommendations that I can give you from our experience, but the most challenging thing for OKR construction is aligning your entire team around the methodology. My recommendation is: be patient, tolerate failure and avoid frustration. Magic happens when all the people involved watch over the process and its results, and this does not happen overnight. Keep your team aligned Once your OKRs are defined, communicate them to everyone involved. If necessary, involve your team in the writing process. Remember that OKR is a methodology that will point to the commitment of all team members with the achievement of the objectives. As people start to work, they will update their performance indicators regularly.
A goal is considered accomplished when 70% of its results are reached. If 100% of the results are achieved, it means that your goals may not have been ambitious enough. Review OKRs regularly, be flexible. If your company, team or project changes, feel comfortable changing your OKRs too. Remember that processes are allies, and should never stop us or impact our agility. Always remember that OKRs are not a methodology for evaluating employee performance . Rather, they can be used as a summary of what a collaborator has worked on in the last period of time and how they have contributed to the company’s goals . Build your OKRs and move towards your goals As we have mentioned, setting objectives with this methodology requires being clear about the key results that will indicate the progress of our business. The only way to improve is to Kenya Phone List measure performance. If you don’t take the time to establish and measure the metrics on which your efforts will impact, or only look at them at the end of the quarter or the year, you are leaving an opportunity for improvement on the table. Everything that is not measurable cannot be objectively improved. When you do Email Marketing , it can happen that Campaigns arise spontaneously and urgently, and you send them without taking into account the final objectives of the action .
The OKR methodology can also be applied to your strategy on this channel. Defining the OKRs and key results will undoubtedly help to take each Campaign as an initiative, within a larger series, that will contribute to your final objective. Do it with time and seriously thinking about where you want to go, and you will see how, shipment after shipment, Email after Email, you will get closer to your final goals. You would be surprised at what you and your team are capable of when your objectives and goals are clear and visible. What is your goal setting system? Would you dare to share with me one of your OKRs for this period? I await your comments!