This is an additional discount for those who live in the interior of the country. example 2 And in this other case, the segmentation is given by the Subscribers’ place of residence. According to the city, in addition to informing about the offers for the Hot Sale, the brand takes advantage of the communication to announce the reopening of the physical premises after the confinement. CONTENT BONUS TRACK: The inclusion of the term “flexible”, which in the Tourism industry is a central issue when booking and buying in the context of pandemic and uncertainty. Complement with another Digital Marketing channel example 3 In this case, the Campaign consists of an image with a button and a link to a specific Hot Sale Singapore Phone Number List Landing Page . Those interested in receiving offers and promotions should subscribe there, indicating the product categories that interest them. It is an excellent action in which Email Marketing is complemented with a landing page, the objective of which is to generate a hyper-segmented Database based on the Subscriber’s interests. Send a gift instead of showing discounts example 4 On special dates, it is very common for brands to talk about promotions, discounts, offers.
In general, these impact on the reduction in the price of a product or service. In this example, the strategy is to give away a coupon to discount the regular price of an item. It may be that in the end it is the same, but presented in a different way, the impact may be greater. They apply Storytelling techniques example 5 This piece highlights the advantages of a certain car model, focusing on three of its benefits. They also added a button to directly open a WhatsApp chat from the same Email. example 6 In this case, to emphasize the story, it was decided to send a Plain Text Campaign, without visual distractions: only text and a red button that invites action. Although we could think that the Hot Sale is a date to visually exploit from the Design, the total commitment to an attractive message that convinces the User to buy is very interesting. They adhere to the Hot Sale but without modifying their visual identity example 7 When the visual elements of a brand are so strong, it is interesting to observe how they are preserved without competing with the Hot Sale iconography. Then, from the content, the benefits are clearly communicated during the event. example 7 In this other case, additionally a socket is added where the exchange policy is explained during these days.
This is essential information when buying online. They use the countdown resource In these examples, the intention is the same: to generate some anxiety in the User so that they can go shopping as soon as possible. Either including an interactive element that shows the passage of time : example 8 Or from the content, appealing to phrases such as “six hours to go” and urging to choose the products before they are sold out: example 9 Refers to the context example 9 This piece coincides with the previous ones in the fact that it does not alter the visual identity of the brand despite the Hot Sale. It also includes elements of the current context of pandemic, confinement and quarantine. This is particularly observed in the Singapore Phone List logo, the hashtag and the slogan; It is a success in that this Hot Sale happens in the midst of circumstances impossible to ignore. They do a good job from Content and Design These three Campaigns articulate content and design well, each in its own way: example 10 Here, the strength is in the images of the products, accompanied by the discount percentage during the Hot Sale.
There is no additional description, at least in the body of the Email. example 11 In this case, in the first image all the information related to the Hot Sale is synthesized: discount percentage, days of validity, information related to means of payment and shipments. This makes things much easier for those who receive the Mail and have an interest in buying 😉 example 12 Finally, here they implemented a GIF to capture the attention of the User, they talk about a “party of offers”, they show images of each product and clarify issues such as free shipping, without the need to scroll. *** That was it! Have these examples helped you? Have you seen or received any other Campaign that has caught your attention? You can share your tips and good ideas in the comments 🙂 If you have participated in the last Hot Sale, we hope you have obtained the results you expected with your business. And if not, you can already prepare your Email Marketing strategy for the next special Sales Days based on these examples and tips.