If in the daily activity of your business or company the generation, collection and storage of data is a common practice, why not use it in favor of your strategy? This is the basic premise of the Data Marketing approach, a trend that year after year is climbing and gaining new followers. Before moving forward, it is important that you know that it is NOT an exclusive tool for large corporations that have dedicated equipment and complex data processing technologies. Implementing Data Marketing strategies in all types of businesses and industries is possible. In this article we will introduce it briefly, as we have Poland Phone Number List prepared something bigger for you to finish convincing you: a Doppler Academy training ! I suggest that before reading further you register and save your place to turn your company into Data Driven. Have you already signed up? Then you are ready to dive into the fascinating world of automating and predicting behavior from data analysis. Data Marketing, a mix of prediction and measurement in favor of your business In line with the rise of Data Marketing in the market, at EMMS 2019 organized by Doppler we have a conference on Artificial Intelligence applied to Data Marketing. It was in charge of the specialist David Uribe . In his presentation, David provided an interesting insight into the accelerated evolution of Marketing. For him, Digital Marketing returned to measurable Marketing, while Data Marketing makes it easily predictable.
In other words, the latter allows you to know almost in advance whether a strategy will be successful or it will fail, depending on the behavior and interaction of users with your business, collected in the form of “data”. We might think that if we have tools and a Data Marketing plan, we would have something similar to a crystal ball. And while it is true that there is a part of human behavior that is irrational, volatile and unpredictable, Data Marketing at least allows a fairly complete knowledge. Optimization of time and resources, more solid strategies and products better oriented to the needs of the clients are some of its benefits for the businesses that apply it. Not bad, right? Information and data, the raw material of Data Marketing The raw material that Data Marketing uses is nothing less than the information and data of our Leads and clients. For example: browsing history on your Website or Online Store, purchases made, interests based on subscriptions or behaviors with your Emails or with other pieces of communication and digital promotion, but there are many more possibilities. This is information that most apps or tools provide (or should provide) to their users, both in free and paid trial versions.
For David Uribe, Data Marketing or Data Analysis has 3 central advantages for current businesses: It allows you to customize the offer of products and services, It helps to predict behaviors before, during and after the acquisition of a good, and Collaborate in the automation of a wide variety of tasks in companies, from simple to more complex. This makes your global operation much more efficient and effective. Turning my company into Data Driven All very nice, but you may be wondering: how could my company make the leap to this paradigm? To find out, we organized the Webinar ” Turning my company into Data Driven ” together with David Vaisberg from White Peak , a consultancy dedicated to advising medium-sized companies that want to obtain value from the data they collect on a daily basis. data marketing webinarIn this Poland Phone List training you will learn why your company should be Data Driven, and how to complement your Marketing strategy with valuable information. You will also see how to automate Email Marketing Reports and Campaigns with Doppler and much more. Applied Data Marketing: What are Data Driven Companies Starting from the Data Marketing approach, a Data Driven company is one that puts data at the heart of its processes, which trigger decision-making. It is not about going out from one moment to another in search of information without purpose or meaning. Rather, it is working from what you already have, which arises almost spontaneously due to the daily activity of the company.
In a Data Driven company, measurement and analysis go hand in hand and elicit other actions that will be, again, analyzed and measured to observe their impact and effectiveness. The improvement points are also obtained from the data. The Data Driven approach also proposes changes with respect to other issues that organizations do. For example, hierarchical structures, decision-making and employee evaluation. It’s a very edgy topic that we’d love to delve into and discuss with you in the Webinar ! Did you know that Doppler is a fundamental Data Marketing tool for your strategy? As an Email Marketing platform , Doppler has very useful functionalities to obtain the data that any Data Driven company needs. Just to mention a few: Automatic Segmentation of Contacts, automations based on various criteria, basic and advanced reports in real time. But there is more! For the creation, sending, measurement and optimization of Email Campaigns there are functionalities that will help you to manage from information and data. The best part is that with Doppler they are easy to implement, and are available even to new users and free accounts! So, don’t miss the Webinar that we will provide together with David to learn about these key functionalities and others we are developing so that your Email, Automation & Data Marketing strategy is increasingly robust. We’ll see you there!