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Dark truths that no one wants to know about internet marketing

I get an opt-in email list, then you have taken an appropriate step towards making your online success. Content articles want to remain in business online, completely have to keep a close look at that takes for you to remain competitive inside your niche, furthermore what it requires to create your email subscribers happily. There some services than now enable you to get a record on an individual email. Men and women assume prefer to attempt a free search to trace someone by their email address. However, from experience and possibly even just through trial and error, I have realized these particular free searches are a complete waste of time. There some ways in which you can introduce your articles to readers via email. Some like incorporate the entire article in the email (I don’t use that one). Others like to introduce the article and put a link into the full article (I do use this). Another strategy to be able to list several articles with article titles and summaries and allowed the subscriber to pick out and select which articles they’ll read (I do this in my newsletter). If at any age a person don’t for you to receive emails any longer they can unsubscribe of the mailing catalogue.

This is as simple as clicking a link at the bottom of each message being sent. Never buy Email Address List: The one thing that people fear and loathe, getting their e-mail information sold to any other companies. It’s a huge violation of privacy for an internet owner to sell a person’s email address to businesses without the e-mail owner’s permission or permission. If a website owner buys these email lists, may well contributing to your violation among the email owner’s privacy. It happens to be the best policy to make a reputation of trust with the website. Don’t build, and never sell your email list to other products. The thing is, none of your email marketing leads must go to buy everything from your list if they do not trust you, and it’s tough to trust someone can be flakey and unpredictable.

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Dark truths that no one wants to know about internet marketing

I must confess that in our digital marketing workshops , there is a situation that is usually a bit frustrating. We explain with cases, numbers and graphs, the tactics and channels that work, but in doing so we frequently run into a harsh reality: very few want to follow the right path and prefer to continue having poor results in the idealistic hope that at some point this will change. . It will not happen, VP IT Email Lists not on the internet we live in today … rather, the outlook will become very complicated. Why? There is a phrase that some attribute to Einstein and others say that he never said it. The truth is that it matters two shells who enunciated it; the relevant thing is that it is 100% true: The definition of insanity is doing the same thing over and over again hoping to get different results. Many current marketers and small business owners still dream that posting on their social networks, and even paying for ads on Facebook, will solve their business problem. The harsh reality is that IT WILL NOT HAPPEN. What has the best commercial results, statistically and irrefutably, is organic search: when a user searches the internet, Google gives him answers, he finds one in the first results, visits the page and this generates a conversion. After that, the email mkt, and third, the CPC ads. To follow the first tactic (organic search) requires a lot of work and well-optimized content; for the second (e-mail mkt) it is required to have created content, attracted many users, subscribe them organically and later, contact them via mail without being spam; way 3 (CPC ads) requires a lot of talent and skill in creating ads, plus a lot of money if the keywords are expensive (as the trend suggests). Facebook generates on average one tenth of the three previous tactics (2%)… But it is much easier! Posting an ad on the social network can take you less than five minutes … although of course, the results are not the dream unicorn.

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I always knew what the right path was. Without exception, I knew. But I never took it. You know why? It was too damn hard. Networks are excellent for viralizing, driving traffic, generating engagement, but they don’t sell. We have enunciated this crude truth ad nauseam but as we said at the beginning, almost nobody pays attention … because nobody wants to go the hard way … and unfortunately for all, it should be noted that the outlook is getting more and more complicated. Google now wants your site to be AMP (ultra-optimized) on pain of leaving you out of the searches, the banners have run into the blockers and now they are the ones who decide what happens and what does not; and Facebook only shows your organic content to a tiny fraction of your fans (unless you want to pay them). In other words, the dream of the free internet as a flow of information without any barriers is already a chimera. This has good and bad points, but this post is not about that discussion, but about what happens and will happen. Don’t believe me… take a look at the post that Michael Stelzner, director of Social Media Examiner (one of the most visited blogs on social networks) wrote: “I am working on the prediction for this 2017 and I wonder what do you think? Algorithms will destroy the business models of the people who produce content. Algorithms, robots, artificial intelligence and people who work for very large companies will be getting in the way of the free flow of information. Before the Internet, the agents of information power were a few media companies that controlled newspapers, magazines, radio and television stations.

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The Internet broke down those barriers and allowed anyone to produce anything for any audience. Information flowed and content media such as blogs and podcasts flourished. The Internet was the great disintermediation system, eliminating intermediaries and allowing a free flow of information. But now, all this free flow of information is being filtered and measured and censored in order to “reduce clutter” and reveal “only what’s important.” Facebook decides what to see. Google search serves those who abide by its rules. Email solutions like Gmail and Yahoo have their own algorithms. The path of information distribution now has toll booths that those of us who create content have to pay. If you want your content to be seen, you must host it within the companies that control the tollbooths. You do not believe me? Think Google AMP, Facebook Instant Articles, and LinkedIn Publisher. This is like America Online, but in reverse. Last Review  Long gone are the days of true freedom of information and free flow. The future will only be more controlled, more filtered and less open. This leaves an incredible opportunity for a new system to emerge. Something that is free and not controlled by powerful ad corporations. Content producers and marketers must find a new way to break through and reach the people who want their information. ” It is true that it sounds hopeless but it is no less real for that. Today we must play by the rules of these giants of the internet or simply disappear. We must at least do so until another option arises.

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