On many occasions we have been asked if it is possible to create good content for social networks with stock photos … and if so, is it necessary to have an image bank to do social media marketing or content marketing? The answer is yes, without a doubt, because this resource gives professionalism to your publications, and in a visual world like the one we live in, where the user clicks on images rather than text, it is a great advantage over other publishers with those who compete. Of course, we understand that due to budget reasons it is sometimes difficult to access these types of tools, and freelancers and small brands usually opt for free banks. True, that is an option but it is not the correct way for that. Let us tell you a little about ourselves, our experience and also tell you a story. Depositphots, example of how to create content for social networks with stock photos Why invest in an image bank? We use Depositphotos , Pakistan Phone Number List which has more than 135 million files, offers us 24-hour customer service and has monthly plans from 9.99 USD. And why did we decide to use this service and not a free one? This is where the little story comes in. Years ago, a person who had been working in the piano tuning business for a long time, told us about how he practiced his trade and why he had clients all over the country (universities, hotels, conservatories, etc.), clients who obviously paid him. flights and per diem so that he could go himself, in person, to tune his pianos. It is obvious that the reason why his services were so in demand was because he did a great job … but the most important thing – he confessed to us – is that … I have never spared a penny on my work team.
The moment you skimp on your work, it will begin to skimp on you. social media with stock photos Since then, at least in our professional work, we have always tried to work with the best, from computers, programs, suppliers, collaborators, etc. So if you ask us, is it better to use a paid image bank or get a free one, the answer will be openly: Invest, because a large part of your work and success depends on your team, as a communications specialist, designer or marketer. However, if you still don’t believe us, here are 3 advantages of creating social media content with stock photos . 3 advantages of creating content for social networks with stock photos 1 Image bank material allows you to keep up with trends Keeping up with trends is one of the hardest things to accomplish. It seems that there is something that comes up every moment and therefore it is almost impossible to predict the next big viral story. However, as brands we must … be on the lookout for those little opportunities to be able to upload our content on them and thus try to create attention through a trendy story. This is known as newsjacking and many brands do it… but because they have the resources. As an example is Africam Safari, which jumped on the trend of the live action premiere of the Lion King to create its campaign “The True Kingdom”, which it used in networks and outdoors using stock images! Newsjacking example Having a good photo bank, containing a solid amount of royalty-free stock footage, will allow you to create trending content extremely quickly. In addition, banks tend to add images exactly with trends and seasons that are experienced globally … creating thematic collections, such as Halloween … which facilitates the creation of good designs and yes, even … memes! How to make social media content When designers are given the resources they need, the truth is that they can create wonderful materials.
In our studio, we always tell them that they are free to create whatever they want as long as it meets the objective set by the client; and after delivering the brief we only give them one last instruction. Of course, achieving that goal is much easier when they are given the resources to achieve it. Creating illustrations, abstractions or collages , made with stock photos, is to make the job easier and to put propellants to creativity. Pakistan Phone List Depositphotos, for example, in addition to having a good collection, has very powerful filtering options to search for images: with or without people, filter models by sex, age or ethnicity, abstract, horizontal or vertical compositions, by color palette, etc. which makes it HUGE to create good pieces of communication Subtle changes in filtering can give you surprising results.