According to Socialbakers , with more than 675 million users worldwide, LinkedIn is the largest professional network on the planet, enabling users to establish professional connections and manage a high-level identity. Creating a content strategy on Linkedin is vital in a digital communication / marketing plan. The content of the platform provides access to crucial knowledge and opportunities, allowing brands to drive the growth of their company / organization and the visibility of the same. LinkedIn is the highest rated social network for lead generation, which makes it an invaluable complement to your company / organization’s digital communication strategy . Hong Kong Phone Number List How to create a content strategy on Linkedin If you’re not currently maximizing all of LinkedIn’s features, it’s time to beef up your presence and improve your performance. To get meaningful results and drive brand awareness, start with building a full page of your company / organization. Next we will describe, according to Socialbakers, how to create a first page, and then combine it with a content strategy on Linkedin in order to create new opportunities for your firm, regardless of your activity or niche. In fact, all you need to get started is an existing personal profile on LinkedIn and follow these five easy steps. The profiles are for people, the pages for companies or organizations. To start creating a page, go to the LinkedIn Marketing Solutions portal and click the big blue Create a page button. You will then be prompted to choose your business size (ie, small, medium, or large), which will help you personalize your setup experience.
How to create a content marketing strategy on Linkedin After choosing the size, LinkedIn will automatically create the shell of your company page. All you have to do now is fill in the details. Make sure to share as much information as possible, as this will make it easier for other users to find your business on the platform. Don’t forget to add your company logo as it will serve as your LinkedIn company profile photo. Use a square logo, 300 × 300 pixels in size so that the image is sharp and clear. Once you have completed all the necessary information, scroll down to the bottom of the page and click the blue Create Page button. Next, you will be asked to add a cover photo that captures the feel of your business. A high-quality cover photo on LinkedIn should be 1536 × 768 pixels. If you need some inspiration, consider checking out what other businesses are using for their profile. Also, it’s never a bad idea to change your cover photos for events or special days. Your company page is a direct reflection of your brand personality, so whatever image you decide on, make sure it’s eye-catching and professional. Now you have the opportunity to compose a 2,000 character description of what your business / organization does, and why potential followers should care. In many ways, this description works like a first impression and will have a direct impact on whether or not users decide to follow the page. Therefore, it is imperative that the description is of high quality and carefully crafted. Google search results are capped at 960 pixels, so pay close attention to the first 120-160 characters of the description as this is what will appear in the Google preview of your business page. Below the description, there is an opportunity to add up to 20 company specialties that act as keywords.
These tags will help other users locate your business, so be sure not to skip them. When deciding which keywords to include, consider the various products, services, and representative strengths of your business or organization. How to create a page on Linkedin Alright, you’re ready to go live! Click the Publish button and your organization’s page will be available for others to view. To ensure that the page appears correctly from the visitor’s perspective, click the Go to “View as member” button at the top right of the page. If everything looks good, great! If not, you can always click the “Manage page” button to make the necessary changes. Managing a LinkedIn account can be a lot of work, so it’s a good idea to put some help on board. Hong-Kong Phone List Whether it’s your content or marketing team, pick a few contributors who can help manage your page. To start adding a team member, click the Me icon at the top of your LinkedIn page, and then choose your organization’s page in the Manage section. Then click Administration Tools at the top right and then select Page Managers. All you have to do right away is add your team member by name and they can start easing the workload. Pretty straightforward, right? Now that your company page is established, you can start creating a Linkedin content strategy that drives results for your organization and educates your audience about your expertise. The first step in building a content strategy on LinkedIn is to identify a target audience and carefully craft high-quality content that speaks directly to those connections. Have you already made your buyer personas ? On LinkedIn, an organization’s Page can begin to develop a community by forming connections with other industry leaders and building on those meaningful relationships. Company / organization pages that publish and share content with resources will have an easier time growing a fan base and creating and fostering engagement.
