Is it possible to do content marketing with Instagram? Let’s clarify that point by point, although the answer is yes, definitely yes. Let’s see … content marketing is the marketing tactic through which a brand creates content relevant to a specific niche, constantly and consistently, in order to attract it, make it a customer and even a recommender of its brand. Ecuador Phone Number List The most common way of doing content marketing is a blog on the brand’s site (we have always said that your blog is your most important social network ); and there are many success stories, from SMEs to big brands ; And this is for a simple reason: content marketing works and is perennial. What does the latter mean? That unlike putting ads on Google or Facebook that only work for a few days, content marketing has the advantage that it can attract traffic many months or even years later through Google searches. This is why those who want to get serious about the practice (here is a list of 100 blogs to learn about – in English), use the blog as the backbone of their marketing efforts. It implies that if you are going to post one, three or five times a week, you really stick to that schedule. Your audience will expect it to be so. Avoid the mistake of posting four times a week and then leaving the account. In fact, due to algorithms, this is the worst thing you can do because you lose the frequency of contact with those users who start to interact with your brand.
What will your posts be like? Unlike the use that people give to Instagram, a brand cannot just arrive, paste their photo and sit and wait to be liked (which by the way is useless; the value of likes is zero ). Brands must convey value, so you must find a way to create it. Is it better for your audience to create short videos? Do the tips work for you? Would they like to see photos of facilities more? You must ask yourself what works and be consistent with it… It is useless if you put a photo of your offices today, tomorrow one of the coffee shop, next week a video of how to serve the customer and next month one of the convention. That lacks consistency. Let your audience know what to expect and be consistent. How many instagramers are there? We are reaching the billion. All niches already have competition … and some too much. So following Rand Fishkin’s advice, you should create 10X content , that is: if you want to stand out it has to be 10 times better than the best out there in your niche. How can you do it? Go and do your search. See what is successful, who are the most successful, analyze why and then do not do the same! Do something that is MUCH better, different, fresh, unique, not only in the photo, but in the text you add, which should be useful and transcendent. Ha! No… that’s the initial part. The difference between content and content marketing is simple; In addition to constancy, there is a way to close the clamp to return to the viewer, a customer, that is, slide it through the funnel or funnel.
In a blog it is a subscription box, that is, a box that usually appears next to it or in a popup so that the user, if he likes the content, leaves his data and subscribes to continue receiving notes like that; by the way, that only happens if what you are reading is of a colossal level, not just because the box appears. Now, how to achieve it on Instagram? It does not have links nor can a box be inserted for it. Remember that Instagram is NOT yours. It’s from Facebook. Instagram is just a channel. Ecuador Phone List You cannot build a house on rented land. Sooner or later you must take it to your territory, that is, to your site, where you build a database from a landing page. What information can you ask for? Name, email, city, mobile (useful for WhatsApp), among others. The link of the bio. Many gurus recommend that you change it according to the last post you make so that you can put an instruction like “go to the link in the bio and click”. We do NOT recommend doing that; especially since users don’t necessarily see your last post first. According to the algorithm, the content that they will see will be the one that the network believes is more likely to be engaged, which means that you cannot frequently change the link thinking that it will coincide with the image that your users see.