Is it possible to use content marketing for branding? Before answering we would have to define what exactly these terms are, not in the dead letter of books but in practice. Branding is the process of giving meaning to specific products by creating and configuring a brand in the minds of consumers. Kenya Phone Number List It is a strategy designed to help people quickly identify a company’s products and give them a reason to choose them over the competition. Scholars the branding defend much visual identity as distinctive mark element; It is important, true … but we believe that more than the simple visual aspects, the brand experience is the true differentiator to build a brand. Thanks to digital marketing , we live in times when it does not matter if your company has ten employees or a thousand … you can give an outstanding experience and make a better branding than any corporate, even being a SME. In the web economy, the famous adage is true, size doesn’t matter. Your brand has value when consumers pay more for it or go the extra mile to acquire it, even with more accessible or larger options to buy. Your brand has value if the consumer pays more for it or makes an additional effort to acquire it Content marketing for branding On the other hand, content marketing It is the constant creation of content to attract, retain and convert a well-identified target group into a customer.
When you combine these two concepts in a homogeneous mixture, the result can only be first class. Marketing content for branding can put your business beyond where you would have dreamed of it. I show you a case of success: Mr Porter . How to use content marketing for branding Mr Porter is an online store for men’s clothing… as there are surely tens of thousands on the web. What has made them such a huge success? The answer is simple: the use of content marketing for branding. They have managed to create a perfect fusion between these two concepts where it is difficult to distinguish where one ends and the other ends. I will not talk to you any more, let’s see five outstanding actions and at the end of them you will see that your business could also implement them. A content mission is nothing other than the clear and objective definition of the content that you are going to deliver consistently to those who frequent your site. Very simple, right? Believe me, in practice, many fail on this promise. Mr Porter is not one of them. Mr Porter defines himself as “The online retail destination for men’s style” or what is the same: The online shopping destination for men with style. With that simple phrase they define not only what users will find every time they visit the site, they also define brand positioning.
The content mission is not a slogan. It is a guide so that as a brand, you and your entire team know what is going to be delivered, and it is a promise so that as a user you will know what you are going to receive. It is not a dead letter, it is something you must fulfill … and if it is as ambitious as Mr. Porter’s, this is quite a challenge. Content marketing for branding 2 A site designed for the user experience If you are really going to use content marketing for branding, a user-friendly site is essential. Kenya Phone List What does this mean? Answer questions as simple as What experience do you give the user through the site? Does it make sense? Is it seductive enough to make you want to see more? Does it match your brand positioning? Could you slide it through a funnel? Let’s see how Mr Porter does it. Did you see the tape Crazy, Stupid Love? In it Ryan Gosling, an inveterate metrosexual, teaches Steve Carrell how to dress and style. Mr. Porter does the same. There are men who are disastrous to dress, others are brilliant. Mr Porter brilliantly solves both markets. Choose any item from the menu. When the catalog is displayed, each image is onmouseover, that is, when you hover over it, it changes how it looks on a person.
