The Content Marketing Institute and Marketing Profs have just published their annual report: 2018 B2B Content Marketing Benchmarks, Budgets and Trends or Content Marketing for B2B, 2018. This report serves as a measure of the pulse of content marketing for the B2B segment . To move forward, we need to know where we are today, including what works and what doesn’t, and this report is a good compass. Hungary Phone Number List Unfortunately, studies in Spanish-speaking countries are still very underdeveloped, which is why we will have to settle for the data provided in this report, which are from North America, seeking to extrapolate some results, which in reality, for Latin America, should be seen as trends . Here are some of the main aspects of the report. Content Marketing for B2B is already a common practice Among business-to-business marketers, the practice of content marketing is well understood; 9 out of 10 respondents affirmed that they practice it. The question remains to what depth and if they know exactly what a content marketing strategy is exactly; however, the importance of content in B2B appears to be clear.
content marketing for B2B Showing commitment to content marketing As we know, content success doesn’t happen overnight. It requires resources, dedication, and patience. Engagement with content must be ingrained in company values and culture if it is to work, and results cannot be expected before six months on average. Although content marketing is not instant or a quick fix as Facebook ads might seem, more than half of the companies surveyed (56%) already show serious commitment to the practice and only a small number of organizations are is holding back on content marketing initiatives. content marketing for B2B Characterizing the success of content marketing But is commitment always equal to success? For content marketing to be successful, it must meet the objectives set by the organization, otherwise, we are only littering the web and neither our clients nor we are getting a return on investment. While 27% of B2B respondents are finding little to no success with their content marketing, many are! (73%). content marketing for B2B The vast majority of respondents say that the main reason for success is creating high-quality content that is more efficient. The second-largest tactic is developing or adjusting a content strategy. Why wouldn’t a content marketing strategy work? Not surprisingly, marketers who develop a documented content strategy report higher levels of success… but not all do. What prevents teams from developing a comprehensive content strategy?
Having too small a team is the main concern (67%), while feeling like you don’t have enough time is also an issue for many marketers (44%). content marketing for b2b Content creation and distribution process The content marketing process often determines success, and sometimes efficiency can affect a brand’s perception of it. b2B content marketing For the most part, it seems that the B2B Content Marketing process has found a way in the companies that practice it, managing to integrate it efficiently and effectively. Hungary Phone List Content that helps achieve business goals As customer preferences continue to evolve, the content experience will become more important. That also means understanding what types of content resonate best with your audience. Interestingly, social media, case studies, and videos are the main types of content that brands create, but they’re not necessarily the most effective; These come to be e-books and white papers. It is striking that the posts on social networks are the least effective according to the respondents, but the most common. It is the eternal battle of content marketing vs social media marketing .