You will surely find dozens of articles on the internet that tell you how to increase engagement. Some will tell you to try to post at certain times of the day; others will tell you about the power of hashtags and some more about interaction. The truth? All these techniques seem more like ingredients in a recipe that does NOT exist. In this content we will explore a bit of consumer psychology in social networks to make your content, more than likes, conquer hearts. Are you ready? Benin Phone Number List If you dedicate yourself to making content, you know that until not long ago social networks were by themselves a powerful tool to maximize reach. Pretty much anything you put up they got likes. Just like that, without great effort. Today the reality is different mainly for two reasons: First: There are so many users generating so much content that standing out is extremely difficult. Second : Social platforms have increasingly closed organic reach for brands. If you don’t pay, they don’t see you. That is the trend … therefore, SMEs must know what to do now on Facebook and other networks. Now, you may wonder … how is it that, despite these two factors, viral content still exists? Better yet: how come branded content goes viral? The reality is that nobody knows the answer for sure.
All we can do is infer it from studying consumer psychology on social media. Yes, the combination of marketing and psychology sounds scary … if you don’t believe us, take a look at what cognitive biases are in marketing . Thinking about this often makes us feel like there is a bunch of marketers out there trying to implant consumerist ideas in our brains. The idea sounds a lot like the Inception tape. How close is that to reality What can be done, understanding consumer psychology in social networks, is to take advantage of the emotions and behavioral tendencies of users to deliver what they were already looking for, whether consciously or not. Emotions play a fundamental role in human behavior. These are action triggers that function practically like triggers. No matter how rational we think we are, our actions are permanently influenced by our primitive emotions. Surely you already figured it out. Whether you want to win the hearts of your consumers, increase social media engagement or improve the relationship between your brand and your customers, it all depends on how well you know their emotions and how you can influence them.
Smart content marketers need to know what emotional triggers they need to pull to drive their audience to share their content. The easiest way to do this is by fully understanding consumer psychology on social media. Every time you make content you must ask yourself if it is relevant to your buyer persona (yes, that word again). Your buyer persona is the key to your entire content marketing strategy, on and off your site. If you are not looking for it or do not identify with it, it does not matter that it did not exist. Take Yuya, for example. Benin Phone List Can you imagine a video on his channel, about wrinkle creams? NO! Because it is irrelevant to the young women she addresses. That content, on the other hand, comes much better on the channel of Paola Herrera, a YouTuber whose content is focused on older women.