Creating a blog, contrary to what everyone believes, is quite complicated, not only because of the perseverance it demands but also because of the quality of its content … And the thing is that sometimes you have a lot of ideas for your blog posts but you don’t know what […]
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During the last years I have been marketing director at Expok, a consultancy where we are 100% mounted on a content platform; Since then I have hired web content developers several times and it has not been an easy task. Additionally, I have coordinated this site for more than eight […]
Do you want to sell more ? Do you want to do it digitally ? Is content marketing a part of your strategy? This success story is for you. Sell more with digital marketing How to achieve it? It is no secret that the dream of many is to find […]
Many would do anything to get noticed and build a brand (from buying followers to posting superficial content to substitute quality for quantity). New tactics include fake news and the use of clickbait titles . The reality is that most people love a little attention. Did you think Starbucks named […]
Everywhere you hear about content marketing … in reality the idea is still not clear to you, but the constant mention and the fact that the data indicates that it is the only sure way of not having to pay Facebook and Google for life , make you wonder if […]
No, Facebook live videos were not designed for you to run off to announce your offers and at that moment you have thousands of visits, sales and overnight you are a success story on Facebook. It will not happen. Neither in this nor in an alternate dimension. However, live video […]
Simple challenge have more followers and likes on Facebook or any social network. Complex challenge have a content platform that inspires , excites and falls in love with your audience, making them come back again and again asking for more, just as content marketing dictates . Of course if what […]
If you want to do content marketing , developing Buyer Personas is essential. It is impossible to generate content and create ad hoc products when you do not even know who your customer is, what their wishes are, their fears or those problems that you can help them solve. Buyer […]
A human brand is a business whose purpose , operation, products, services, and customer experience feel not corporate but human, creating emotions and connections in its consumers that result in loyalty that is otherwise difficult to achieve. A human brand is not a cold entity. It feels personal, it cares […]
Digital tools are immersed in the phenomenon of digital Darwinism , that is, they evolve faster than we can update ourselves. We can use them and see the data, the statistics and the trends, but if our businesses are operating only for the present and lack a purpose , then […]
