Here we are, we still have several weeks ahead of us to face COVID-19 (coronavirus) , but we continue . From home, with remote work, with virtually connected teams and rethinking strategies, redesigning communication plans, but we continue. That is what it is all about. That is why today we wanted to talk to you about a very special type of communication, especially for Banks and Insurance: Transactional Email . Why do we continue? We do not continue to operate just for our business. We also do it for our users and customers. And so you should think about it too. One of the biggest challenges that we have to face these days is to continue operating by and for them. Beyond the limitations that appear these days, a large part of the possibility of Banks and Insurance to continue operating and providing their service, is granted by the Transactional Email . Let me tell you why and how much this digital technique can do for your Colombia Cell Phone Numbers List business. Digitization: The Battle of Transactional Email vs. Postal Mail Let’s see … In your country, did the Banks stop providing service? Probably not. And the insurance companies, have they chosen to silence their communications? Either. With mandatory isolation and social distancing as preventive measures, these types of entities modified their way of providing service.
Very likely they have also been forced to change benefits, discounts, credits and plans that they had already thought for their clients and their affiliates. What hasn’t changed, then? Your way of communicating. If you check your Inbox at this time, it is very likely that you will find an Email from your Bank among your recent emails. The world has stopped, but not completely. And it is Email Marketing that is allowing everything to keep turning. example-bank-guayaquil Example: Banco Guayaquil The bank digitization in Latin America takes some time. And it is one of the great challenges of 2020! Although it began by educating customers and users to understand that they can access the Bank, without going to the Bank , today it is more current than ever. Online channels allow you to carry out many of your operations: online payments, password reset, loan application, and so on. And the most effective communication occurs through Email. To this we must add the mobile as the device with the greatest accessibility: 7 out of 10 people who read access their email from their cell phone .
Not only to read the communications and newsletters of the companies, but also as part of the customer experience. Transactional Email allows you to send communications one by one , such as responses to user actions on your Website or application. If you look at the desktop of your mobile phone, at this moment, you will surely find your bank’s application. And most likely also that of your insurer. If there is something that a client can do from their mobile phone, they will surely not come to your office. That is what you need to focus on. That is why we will show you some examples of Transactional Email that Colombia Phone List will make your user experience more pleasant in times of the coronavirus . Transactional Email: Advantages that you did not know for your online company All Email that is sent as a result of the interaction between a user and a Website or application is a Transactional Email . Would you like to incorporate it into your business? Pay attention to this. A Unlike email marketing , such emails are one to one , ie the information they carry or action that activates them , are specific to a single recipient.
If you realize the degree of personalization that you can achieve with this email, you can design very useful emails for your business. Are you wondering if a Transactional Email strategy would help you in your business? You should know that they are highly anticipated communications by your users or clients and have very high Open Rates. To add more information, do not miss the article Growth Hacking and Transactional Email in which we tell you how you can grow your business with these types of Emails. In addition, Transactional Emails have two superior advantages: Deliverability. Doppler puts the authentication tools at your disposal (SPF, DKIM, etc), optimizes the sending frequencies and the HTML code. In addition to that, feedback loops and statistics allow you to improve deliverability between each shipment. Safety.