You know what the Marketing automated or Marketing Automation ? Have you ever considered the possibility of incorporating it into your company or do you think it would not be profitable for you? In this article we want to shed some light on the subject, so that you can consider with sufficient criteria whether or not automating your Digital Marketing actions is a good option for your brand. Automated Marketing and its marketing effectiveness The use of specific software to carry out Marketing actions France Mobile Number Database in an automated way is called Automated Marketing. Among other advantages, it allows to carry out processes and actions that would otherwise be enormously expensive and complex . And it does so by guaranteeing much more effectiveness, suitability, speed and profitability. In short, it provides better results, more control and greater continuity. Why should you automate your Marketing actions? Do you want to know what are the advantages of implementing a solution of this type ? Let’s see some: It makes it possible to carry out complex processes, which would otherwise be impossible or excessively complicated without a technical team behind it. Efficiency increases by reducing the demand for dedication, investment and required work hours. It provides more control and monitoring capacity , allowing better identification of the impact of the actions and relating it to the investment.
Manage intelligent databases : It is possible to create automatic learning processes, which makes it possible to send personalized content for each user, at the right time. Make an intelligent filter of potential clients . It also makes it possible to automatically identify which Leads are more mature to receive a specific commercial offer based on their characteristics, their communications and their behavior. These last two techniques, known respectively as Lead Nurturing and Lead Scoring , provide immense business and brand projection opportunities. Currently they are essential to assertively communicate to customers the competitive advantages of the products or services you offer, expanding purchase opportunities. That is, customer acquisition and loyalty find a magnificent tool in automated Marketing to achieve your goals. What is automated Marketing for? automated marketing tag cloud The application of Marketing Automation aims above all to achieve great advances in three main areas . Engagement and emotional connection of the audience with your products Automation allows you to identify what level of interest you have aroused in each recipient, be it current or potential customer, and act accordingly in an immediate way.
For example, designing a series of Emails that are automatically sent to certain recipients who meet the defined requirements. Likewise, it is possible to generate Re engagement after a certain time of inactivity, sending an Email or specific action that reawakens interest. In Email Remarketing, you also have a world of possibilities! Improvement of repetitive processes Thanks to automated Marketing, these repetitive tasks are carried out quickly and saving resources , while the user perceives it more naturally . It can be applied to change user profiles according to the characteristics of each one, interact with them and automatically segment contacts. Database optimization, making them smart We have discussed France Mobile List this a bit above when talking about Lead Nurturing and Lead Scoring. Basically it refers to the possibility of initiating different successive actions thanks to which the system learns to differentiate recipients and to optimize its mechanisms to favor each purchase process. Automated marketing in practice For practical purposes, automated Marketing consists of having Marketing software (also called an all-in-one platform ) that allows the brand’s digital strategy to be managed from a single tool.
These platforms all in one can provide some or all of these features : – Sending of unique Emails and sequence of personalized Emails . – Planning, management and publication of information on Social Networks . – Landing Pages , better known as Landing Pages . – Generation of Leads through Forms on Websites, Social Networks and more. – Databases of potential customers or CRM . – Assigning custom audiences for the ads. – Analysis and periodic reports to assess the results obtained. – Occasionally events and Webinars. Some options available Although it is true that customized solutions can be designed based on the needs and expectations of the companies that are going to use them, it is generally much more practical to acquire a standardized tool . Among the most popular tools are HubSpot, Infusionsoft, Pardot, Eloqua, Act-On, Silverpop, Ontraport, and Sharpspring. And if you are looking for a robust app with varied automations for the Email Marketing channel , Doppler can be an excellent option! Some of its best automated Marketing features are: Email Automation Marketing (available even in free accounts) Classical forms and Pop-up pickup Leads Subscriber Scoring Automatic targeting based on demographics, behaviors, and more Smart Campaign Sending , among others Now that you have a good knowledge base on Automated Marketing , perhaps the time has come to really ask yourself whether or not you are interested in implementing it in your brand or business.