Let’s be frank… there are topics that however relevant they are, most people are not passionate about them. What to do when as brands we need to communicate them to our audiences? Could we even make them viral? India Phone Number List The answer is yes … if we know how to create attractive content for boring topics. Do you want a couple of examples? Imagine that you have to communicate to your audience that your brand will combat climate change through an improvement in the value chain… Zzzzzzz! Sure you fell asleep just reading it … or how about you need to indicate what will be done after the recycling process of the straws of your business? … Nothing fancy, right?
Let us show you how two burger makers solved this; one, in an irreverent way, and the other … recycling some sensuality. Do you think we went overboard with the title of this section? We didn’t… the content that Burger King created to announce their latest action in the fight against climate change, is exactly that… explain to their audiences what cow floaters and burps are and why they decided to do something to mitigate their effects. Without giving further explanation, we will tell you that the belching and gases of cattle produce a large amount of methane daily, which contributes to global warming. The action of the hamburger chain is relatively simple: change the diet of your cows by adding lemongrass to reduce their emissions by up to 33%.
Now imagine how to communicate that to the audience … terribly soporific. So the challenge was to create engaging content for boring topics… India Phone List What did the brand do? Digital marketing to the rescue. Just one day before launching his campaign, the brand’s community manager published a tweet that had double meaning … And of course, the Internet users took flight, making it a trending topic, playing with the use of marijuana and other interpretations. The result was more than 65 thousand RTs and comments … which paved the way for the launch one day after a similar sui generis content, which came to explain many things. In a digital presentation that was announced to various media, Burger King released a song that literally explains flatulence and belching … without measuring itself in language.