If you create content, your goal is to be among the first results of the search pages. Yes, seizing those places is still necessary; but if you really want to take the next step, then you must appear in the featured snippets of Google … After all, this first result takes almost 20% of all clicks. How to do it? You still don’t know what they are? Take a look! In the age of the internet, everything evolves. The way people search is no exception. Cambodia Phone Number List First it was paper, then digital search engines and in the near future, voice. As you read: voice search is gaining traction and it’s time for the most skilled marketers to start taking advantage of it. Appearing in the featured snippets of Google means having a privileged place in searches. That … in addition to becoming the default answer for a voice search. Can you imagine that? The user asks their device a question and it offers them an answer that your brand has written and the possibility of finding more information on your website. Yes, the dream of all brands. Just as the yellow pages were replaced by keyboards at some point, keyboards will be replaced by voice.
You can’t help it, what you can do is prepare for when that moment comes. “Ok, Google” will be the new ally of users and you need to start earning it. Of course, all of this raises an especially important question: How do you become Google’s default answer for a voice search query? Showing up in Google’s featured snippets is the answer. Yes, I know that raises many other questions. Appear in Google Featured Snippets: The First Challenge Google’s featured snippets are nothing new. They have been there for a long time. At the top of some results pages, providing a brief answer that, according to Google, can answer from the search engine, the question of a user … although of course, what we all hope is that just the opposite happens, that is, that we Let’s take a click and visit the site. Although it is more common for them to appear in mobile and voice searches, these results look something like this when you do a desktop search. Appearing in featured snippets is an opportunity to quickly outperform your competitors. In the future, these types of searches are likely to increase, so optimizing your content to appear in them should start to be a priority. Featured snippets can take different forms depending on the type of information they are trying to convey. Most are text-based, but may include images. It is generally a combination of: The type of featured snippet that appears in front of a search generally depends on the express or implicit question asked by a user. Against the search “email marketing”, for example, the featured snippet appears after the ads and answers what it is.
By understanding the answers people are looking for when they search and optimizing your content to respond to them, it will make it easier for you to appear in Google’s featured snippets. Remember: the search engine rewards relevance, so find an opportunity and become relevant. According to Google, there is no way to flag a potential featured snippet on your site. So a good approach is to adjust your content that has already been placed on the first page of results, but is not featured as a featured result.Tools like SEMrush can help you identify the featured snippets that a particular site ranks for. Start by working on the content that is closest to getting there. For example: Cambodia Phone List Identify featured snippets that do not provide an exact answer or are taken from a poorly formatted, low-quality site. Once you’ve created a list of target terms, you can start optimizing your content. Stephan Spencer has posted a very comprehensive list of actions to take on the Content Marketing Institute site. The article doesn’t cover every scenario – possibly no article could – but it does give you a list of general guidelines.