With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It’s old news, and we already get it. Today’s buzz is more about reaping the benefits of finland phone number list what’s already there. Global business is now the norm, and the world is our marketplace.
Those of us who are fortunate enough to be making a living writing and selling software have the luxury of riding on the very crest of the wave of good fortune. The whole Try Before You Buy concept allows us to send our software across the whole world quite literally in minutes, and users from almost every part of the globe can download, try and hopefully buy finland phone number list our products. If our business deals exclusively with downloads and avoids working with physical media, then we have nothing to worry about with getting our products from A to B, and no packaging, shipping, customs or tax issues to keep us awake at night.
But the reality is somewhat different, and the vast majority of websites selling products or services online are doing so almost exclusively with the US market in mind. If you truly want to sell your products to the rest of the world, chances are that you’ll need to make some changes.
Change the way you think!
The very first step is the most important, and requires a change in attitude. The world extends beyond the US borders, and to assume that the rest of the world follows the same norms as the US is wrong. A potential buyer may not speak English as their main language, may have no access to US Dollars, and may not have, use or want to use a credit card.
Assuming you’d still like to sell your products to a buyer like this, you have to consider the practicalities. Setting up a link to an online currency converter is child’s play, and there’s no shortage of options to choose from. Doing so not only reassures the buyer that you take international considerations into account, but also makes the buying process easier for them. And making it easy sells.
Make sure that you provide this information before the actual order page. Many people’s first question when a product catches their eye will be how much it costs, and they shouldn’t have to go searching for it. Again, make it easy.
