94% of adults now have an account on at least one social media platform. Facebook is still the most popular platform with 88% of internet users. But if you think that opening an account and posting anything is going to work, don’t waste your time. Thus, Facebook does not work . Portugal Phone Number List In addition to developing a good strategy, knowing the buyer person , having a quality product and offering content that educates, entertains and inspires, giving them what they want and not what you want, is essential. Additionally, there is another thing that you cannot get results without: visual content that grabs the attention of fans on social media. Why do you need visual content Visual marketing is not optional, it is necessary. In addition to having shorter attention spans than ever, consumers are bombarded with advertisements everywhere. Marketers need to understand what type of visual content works best.
Visuals reinforce your marketing messages According to Brainrules.net , a person who hears some information will remember only 10% of it three days later, while someone who sees that same information in a photo will remember 65%. Images also outperform text, because reading takes time According to TapSnap, 65% of people today are visual learners. The Social Media Marketing Industry report from Social Media Examiner 2017 found that 85% of the 5,000 marketers surveyed use visuals; an increase of 74% compared to 2016. Using visual content, companies can: Demonstrate your experience in the industry If you need more reasons to implement visual marketing, check out these statistics : Image content gets 94% more views. Infographics are shared on social media three times more than any other type of content More than 60% of marketers and small business owners plan to increase investment in video marketing in 2017 Organic engagement on Facebook is the highest in posts with videos (13.9%) and photos (13.7%). For this year, video content will represent 74% of all internet traffic.
You don’t need magic to start creating your visual content marketing strategy. Of course, the first step is not creating visuals, the first step has to do with: identify the objectives, know the audience, what interests them, what they want to know Focus on what they want to know, not what interests you. It doesn’t matter if your visual content is a video, image, photo album, infographic or whatever, the CURVE method can help you make your visual content stand out from all the online noise. Portugal Phone List For each visual content that you are going to create there are some questions that you should ask yourself before publishing it and afterwards. Can you satisfy the hunger and passion of your potential customers? Now what kind of visual content can you create for your business? Here is a list of 88 visuals that may not work for all businesses but you will find many ideas and create the best to achieve your goals. 88 visual resources for your content marketing