Why talk about content marketing case studies? The network is filling with junk content. Many marketers believe that making content is the same as doing content marketing . No, it is not. there is an abysmal difference. The former produces zero or negligible results. The second is a strategy that works, but it must be very well worked for it to do so. Today, lack of creativity and misconceptions abound. People think about content only in terms of creating content that appears on my social media or that search engines can find. Other people think of content as a means of being able to shout about their products and services.The content marketing itself has many more dimensions. El Salvador Phone Number List There are many different uses and a great variety of formats depending on the case study … but one constant is that by awakening the interest and attention of the user, by attracting him again and again, the content benefits the brand. It is not advertising. They are not 500 word articles either. It is not the garbage that is populating the internet. What is it then? Taking a closer look at some case studies can help us get ideas and find our own special strategy. We can all use content marketing to get our business moving forward, as it is a strategy that works in virtually every niche. Content Marketing Case Studies to Inspire You Here are 8 content marketing case studies showing a variety of goals, strategies, and achievements that you can consider for your own content marketing: I’m not a huge fan of drinking Red Bull, I confess.
It makes me very turned on? And they certainly do a lot to stay on my marketer radar. I’m sure you’ve heard at least some of those things too. Red Bull doesn’t just create content, it creates news. They finance skydiving from space …And they tell like this many interesting stories that they get a lot of attention about. They sponsor dozens of sports and athlete events – many of them extreme, and they run a YouTube channel with videos where they tell us everything. And while the standard Red Bull customer might not play extreme sports, many of them like to watch them. The content Red Bull comes up with isn’t about your drink. It is about a variety of things, but not the product they are selling. Instead, Red Bull uses various types of content – video, social media, blogs, images, magazines, and stunning TV spots – and customers and their interests are always at the center of their efforts, not the product. RedBull-tweet-image And in all this they not only include their marketing team, but they make content marketing the goal of the entire company.
This is your site … and it is a gem! Red Bull is certainly in the Top 5 of content marketing case studies. Here you can delve into their success story . Gopro GoPro is a camera, HD quality, waterproof, video recording device. In its marketing GoPro has a very similar approach to that of Red Bull. A lot is about extreme sports and adventures, and yes, El Salvador Phone List you’re right, sometimes they work together. While RedBull sponsors some great athletes, GoPro offers the equipment to capture these incredible stunts. A match made in heaven for some of the best content out there; And of course, you may be able to recognize some of the GoPro content in some content that you have already seen from RedBull. GoPro videos are just mesmerizing. User generated content A lot of GoPro content is produced by very “normal” people – not just extreme sports or adventurers: Anyone can pick up a GoPro and record something that is happening right in front of them.