No one is going to deny the importance that events and congresses have gained as networking spaces . We love these meetings, mainly to meet specialists from different industries and share ideas and experiences with them. In the world of Digital Marketing there are many events, and surely you yourself have received invitations to attend some of them. However, there are times or circumstances when face-to-face events are not recommended. For example now. In the framework of a global emergency scenario in relation to the coronavirus (COVID-19) , these types of events are affected. Large concentrations are discouraged. What do we do with the invitations received? What if you are organizing it yourself, cancel everything and back down? Read this article first, because we insist: not everything is bleak. You should know that in this difficult Hungary Phone Number List situation there is also a great opportunity. In the next few lines we will tell you step by step how to migrate events from the offline world to the online world , and we will also review the advantages of organizing new activations in the digital world .
Migrating from an offline event to an online one has great benefits, but it also comes with challenges. Crisis situations test us and accelerate Digital Transformation in business in all industries and sizes. Time to start thinking digital. For 13 years, at Doppler we organize the most important online and free Digital Marketing event every year : The EMMS. Although we have had face-to-face editions in the past, the truth is that the event gained repercussion and positioned itself when we migrated it to the digital environment. In the last edition, more than 30 thousand people attended to be trained with 8 speakers specialized in different topics. It has become an event designed and created for the digital world. With the experience that supports us, we decided to create a guide on aspects that you should take into account to start migrating your offline events to online events . The goal is to help you think of crisis situations as an opportunity to create better events than you had imagined.
1. Redefine the objectives of your online event The first thing you should do is redesign the objectives of your event . But the first good news we have for you is that with your online event you will be able to reach more people than you originally thought. To achieve the fulfillment of the proposed objectives, you must rethink your strategy and the actions that will lead to the achievement of those objectives. Some key indicators or KPIs that we usually estimate previously in Doppler to create objectives and measure the success of the event are: Total records Total Attendees Engagement by Speaker (or thematic block) Engagement in Social Media NPS (Net Promoter Score) Once the event is over, we also carry out an analysis of other types Hungary Phone List of KPIs that will show us the success of the event from a commercial or business perspective. ROI (Return Of Investment) Qualified Sales Leads Acquired customers Cost per Customer Acquisition There are certainly many other things that we can measure and monitor, and we should.
For example, if your event is paid, you must configure your objectives and measure Average Ticket, Registrations by Ticket type, Redemption of promotion codes, Conversion of visits to purchases, etc. Not to drown in a sea of metrics! The most important thing will be that you can translate your offline event goals into digital goals. And that you deduce what will be the actions that will lead you to its fulfillment. For this, take a look at the OKR methodology . It will be of great use to you! Our recommendation is that based on your final goal and available resources, you start thinking about the number of registrations and attendees that you would like to achieve. According to the actions you implement, particular objectives and associated KPIs will emerge. 2. Choose a high quality Streaming Software It does not matter what the theme or the size of the event you are organizing is. It is always recommended and even essential to use a high-quality platform to broadcast your event .