In the age of social media, we are all content creators. We have platforms in the palm of our hand that allow us to communicate with the world. Shout our message. However, believing that it is an easy task is possibly the first of many mistakes when creating content on a business blog. When we deliver training in digital marketing for businesses or communication teams, they often tell us that the challenge is bigger than they thought. The truth is that it is not something to fear either; But it is very important to understand that this is not a task that you can entrust to the nephew of a friend. Of course, failure is human; so make a couple of mistakes when creating possibly unavoidable content. Germany Phone Number List The most important thing is to learn to prevent the most common ones and recognize them early. In this way you will be ready to correct the way and carry out your strategy successfully. Mistakes when creating content… Time to eliminate them! In this list you will find seven mistakes when creating content on a business blog. They are all equally common. It is not about being big or small, professionals or amateurs… No one is exempt from falling into them, but if you can prevent them, or even correct them in your strategy, you will undoubtedly have better results. It’s never too late! 1. Giving up too soon The most difficult thing is not to arrive, but to stay …Once a brand decides to start a blog or content site, it has taken a huge step towards strengthening its digital efforts. However, the difficult thing is not to get there, but to stay.
The step of creating a blog is done with enthusiasm and great optimism. After a while the initial passion disappears. Ideas and energy begin to wane; and writing begins to seem more like a tedious obligation than a strategic effort that favors the brand. errors when creating content This can happen sooner or later. It may even happen at various times throughout the life of the site. However, it is particularly common after the first three months; When the traffic is relatively low, the number of subscribers hardly grows and the benefits seem not entirely clear. How do you avoid giving up? You will like to know that there are some tips that can prevent you from making this huge mistake when creating content. In this way, your digital strategy will not suffer the consequences. Stay motivated and make sure your team feels the same way. Celebrate small milestones like a month of consistently creating content, or a record in traffic for one post. It does not matter if it is big or small, the important thing is to recognize it. When you feel like you’re giving up, try to write your content at the time of day when you feel most energetic. In this way you will avoid the feeling of heaviness, you will be fresher and you will be able to convey a better message. 2. Focus on the numbers If you focus on the numbers, you will lose people. There is nothing wrong with the numbers. Measuring the traffic of a blog helps us to improve constantly, but here is the secret: The improvement is directed to the user, always to the user. One of the worst mistakes when creating content is allowing people to lose out to the numbers. Not that there is something wrong with creating a post from time to time specially designed to attract more traffic, or share on social networks.
What brand does not dream of going viral? After all, a wave of new readers is always welcome. However, if the only posts that are made on the blog are those aimed at socializing, you are losing sight of your most important task: Being a useful and relevant brand for your buyer persona. errors when creating content Then your regular readers will disappear sooner or later. You may be able to get traffic, but you sure won’t be able to build long-term relationships. How to focus on people? One of the tips that we frequently give within the training sessions is: Print your buyer persona and make sure that all your collaborators keep it in mind. Germany Phone List Additionally, you can set quotas on your editorial calendar to ensure you maintain a healthy mix. If you publish for example 5 content per week, you can set a quota of three useful, one entertaining and one designed to share. Of course, all of this depends 100% on your buyer persona, so don’t be afraid to explore and find the mix that best meets their needs. 3. Choose terrible titles for great content We want to believe that this is not the case, but we all judge books by the cover. One of the hardest things for me is selecting titles. In fact I would say that maybe this is the part where it is easiest to make mistakes when creating content. You research, write, edit and create for hours … and then you pick a random title that spoils everything! That’s just for posting on the run.