We often hear clients say that their business doesn’t really lend itself to creating content, that what they’re posting isn’t great for social media or a blog, or that everything that can be said about their business has already been said. product or industry. Bullshit! This is not understanding the breadth and depth of digital marketing . There are many examples of content marketing in industries that many might call mind-numbing. Macedonia Phone Number List Each company has the ability to offer content of value to its users. The myth that only “certain” brands can have a successful blog or social networks that everyone wants to share, has no place today. Reasons to have a blog The content game is about shortening the distance between your brand and your customer, not being the best, or the most popular. Content marketing has the ability to deepen the relationship that your audience has with what you do, inspiring, entertaining or informing, regardless of whether you are a corporate or an SME . To prove the point, we have compiled some content marketing examples belonging to brands that we would never think of as entertaining or ideal for a content strategy because they operate in HUGE sectors … yet they have been successful. Get to know them! 7 examples of content marketing in “boring” businesses 1. Who said that banks are not niche? HSBC Global Connections Have you heard of HSBC’s Global Connections site ? Right? Hmm … Do you know why even though the site has global information developed in several languages, it is normal that you do not know anything about them?
Because they specialize in foreign trade! Yes, the famous bank has put together a brilliant content marketing program to position themselves as the expert on this specific subject… and boy did they do it! Can you think of a more boring topic than foreign trade finance? Impossible! However with tons of articles, tools and statistics on how to grow business internationally, the site is a reference with tens of thousands of visitors each month, focused solely on this topic; that’s why HSBC is one of our content marketing examples. More boring than finances? Impossible! Nevertheless 2. Social Responsibility? What torpor! … almost everyone said: Expok ExpokNews is the content portal of Expok, a consultancy specialized in strategy and communication of corporate social responsibility , a topic that many could consider synonymous with sleeping pills, however, thanks to a mix of formats that include text, videos, infographics, papers, among others, ExpokNews has established itself as the Ibero-American benchmark in corporate responsibility.
Its traffic is currently 400 thousand sessions for more than 600 thousand page views every month. Not bad to be a subject that many judge uninteresting, right ?; that is why Expok is one of our content marketing examples. Macedonia Phone List Content Marketing Examples 3. Conviert e a t u community content contributors: Grand Central Station When your brand becomes a 100-year-old train terminal, maintaining a consistently fresh and inspiring content site can seem like an impossible task. But Grand Central Station has managed to do just that, largely by drawing on the photography skills of all of New York City. Using the hashtag #sharegct on Instagram , travelers are being asked to capture and share their perspective on the nation’s busiest train station. Users comply in the hope that their photo will appear in the official Grand Central feed. With an ever-growing stream of images (8,000+ and counting), Grand Central curates your favorites, ensuring that the photos in your feed are as diverse as the photographers behind them. Very New York !; that’s why Grand Central is one of our content marketing examples.