Can we really master 50 social media tools? Why so many? Are they really all different? Why pay attention to a list like this? Okay. The web is not a jungle … it’s worse. The battle is not over cross-brand sales. War is for ATTENTION. Today, companies and organizations not only compete with their peers, they also compete against other companies that create better content by stealing the looks and time of users … not to mention the attention that the posts of our family and friends take away from us. Creating content is already an overwhelming activity. Australia Business Phone List Doing it for different channels and in different formats has become a nightmare. Today we cannot dominate everything, we must be selective, but in the midst of this maremagnum, how to know which are the best. What if you could ask the best digital marketers of today that question? What would the content marketing experts and the great social media cracks answer? What would they answer … Of all the social media tools … what is your favorite, without which they could not live? This is what Aaron Orendorff did recently for a Content Marketing Institute article. We took on the task of translating the brilliant list and sharing it. Each tool is accompanied by the name of the person who proposed it, their title, and a brief comment on why. We assume you are eager to see the list, so without further ado. 50 social media tools selected by the experts Instagram Ann Handley, Chief Content Officer , MarketingProfs
“ Instagram is my favorite social network for its simplicity to tell social stories.
From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, instantly and deeply connect with people more than any other platform. They have not yet been forgiven for introducing an algorithm. (The chronological was much more in line with the ethos of the platform). But I can’t leave you, Insta. “50 of the best social media tools selected by the best marketers Twitter Joe Pulizzi, Founder, Content Marketing Institute “I use social media almost as a pure response vehicle. And I won’t start any new social media app, platform, or tool until I’m 100% committed to it. My goal with Twitter is to keep in touch and communicate my appreciation to the people who support me. Once I built an audience on those platforms, my goals and my execution changed. ” 50 of the best social media tools selected by the best marketers BufferJoanna Wiebe, Creator, Copyhackers” Buffer “. For three reasons. (1) You can install a browser widget that allows you to Buffer any page or image you find to send it immediately or later. (2) Your content inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) The company is transparent. I don’t expect all companies to post what they earn versus what they pay people the way Buffer does, but it’s a warm, fuzzy approach to helping disconnected people like me see the human beings behind a software company ”. 50 of the best social media tools selected by the best marketers
BuzzSumo Neil Patel, entrepreneur and influencer, NeilPatel.com“With BuzzSumo you can see what’s hot in your social media space and what’s not.
From there, you can come up with ideas about the type of blog posts you should write to drive traffic and leads. The great thing about BuzzSumo is that it shows who shared the content so you can reach out to those influencers and ask them to share your content as well. “50 of the best social media tools selected by the best marketers Animoto Mari Smith, Australia Business Phone List Facebook Marketing Expert “Native video is the most far-reaching post type on Facebook, getting three times more engagement than posts with links and twice as many posts with photos. I love using Animoto’s great stock templates, themes, and music . Its marketing builder tool also makes it a breeze to add text overlays, which is vital for soundless autoplay videos on Facebook news, as 80% of Facebook video ads are viewed with sound off ”. 50 of the best social media tools selected by the best marketers Moz’s Fresh Web Explorer Rand Fishkin, Founder, SparkToro “Along with BuzzSumo – and without sounding biased – my favorite tool is Moz’s Keyword Explorer brand mentions feature . It’s great for setting up mention alerts, as well as finding content to share socially via keyword notifications. The mentions authority feature works directly with Moz’s domain and page authority metrics and helps classify all the noise that you typically get from general monitoring tools. ” 50 of the best social media tools selected by the best marketers Map by Tweeps
Brian D. Evans, Founder of Influencive “The problem with a lot of marketing today is that it is not laser-oriented and it is too broad. I use Tweeps Map because it gives me a visual representation of where my followers are geographically. So I can target followers in specific areas and make sure the content is relevant and valuable to those followers. ” 50 of the best social media tools selected by the best marketers
SumoJeff Bullas, CEO, JeffBullas com“ Sumo is a hybrid tool that is a bit like a Swiss Army knife. It has helped me thrive and survive in the jungle of the digital world by creating social share buttons – on site, SMS, Flipboard, and WhatsApp – and by tracking my social counts on blog posts. The feature I like the most is its Welcome Mat – a popup window that captures emails. In less than 12 months, he has amassed more than 40,000 email subscribers. “