If people don’t share your content… it’s as if it doesn’t exist. Our blogs, content sites and newsrooms must meet certain requirements … if we want the audience to distribute them on their social networks.For the digital communication strategy of any brand or company, it is especially important to get other people to share your content with your audience. Sure we can post it ourselves on the brand’s social networks and invest enough money to increase the reach, getting more people to see it … but even so, they may not be interested in it and even less share it. Iceland Phone Number List We must do everything possible to make the content add value , but also to make sharing it as easy and enjoyable as possible. If people aren’t sharing your content, take a step back, take a look at your blog, your content site, or your press room, and ask yourself… Personally: would I share this content if it were from another brand? The reality is that the frequency with which brands and companies make it difficult to share their content is extremely high … and we are not just talking about what they do, their content creation agencies and even digital marketing, they also seem very little understood in the theme. To be frank, most of the time people who visit your site and don’t share your content do so for pretty mundane reasons. Of course, the most direct reason they don’t share is that they just don’t like it or find it not entirely interesting to their audience.
Who wants to share content that they don’t identify with? We recently showed here two extraordinary examples of how brands can create interesting content, even on topics that would normally be boring . But even if your content is of interest, there are several things you can do wrong; Today we are going to see the five most common and easiest to solve. We basically have two ways of discovering content that we read and then share. We know them, remember them or have them as favorites, so we visit them regularly. We find them on social networks. Some publications are found on Twitter, others on Facebook or Linkedin. The biggest reason anyone doesn’t share your content is that they most likely didn’t know it even existed. Before you can expect someone to share your content, you must inform the audience about it… You must distribute it! How to distribute content? There are many ways, but here we list a few. That a person decides to share your content means that they trust your brand or company enough to get it to their audience. Sharing content is a kind of recommendation. That’s one of the reasons why business influencers get so many shares of what they post. Because people know who they are, they trust them and their content… and the same goes for brands.
If your business or organization does not have a clear, solid page that transmits confidence to those who visit it, it will be very difficult for someone to feel a connection with it. This is why it is so important to not only have a site, but to generate consistent content that will win heads over and over again, and especially that helps build an audience. A good newsroom and a good content marketing program are a must. Iceland Phone List Did you know that Starbucks has a content site exclusively to tell your stories ? Not knowing you and not being able to easily discover who your brand is can lead to your content not being shared, even if it would have been interesting to audiences. Yes, we know, writing the perfect headline is a science. Even our headlines on this site could sometimes be better. But one thing is a title that can improve and quite another, a title that makes it difficult for others to share it.