Before showing you the 5 actions to improve the digital reputation of your brand … let us tell you something: digital reputation does not exist. Yes, you read that right. Reputation is only one. Reputation is the set of perceptions that your audience or interest groups have of your brand. That reputation has been built on your own experience, what others say about your brand and what your own brand has said about it. So there is no online reputation ? you will ask yourself…What is digital reputation or online reputation? What we understand as digital reputation is the perception of a company, brand, person, product or service in the digital ecosystem. It is shaped by search engine results, social networks, review sites and apps. Malaysia Phone Number List But it is only the perception of your brand through digital content. If in the real world, your brand does not have a good reputation, online content does not matter … which in any way, it must be said, is usually a reflection of the offline world. Does this mean that we cannot influence it? Quite the opposite. If our reputation abroad is non-existent or neutral, starting online is an excellent starting point. Brand reputation management is critical to growing a business. A positive brand reputation builds loyalty and increases customer trust, which drives sales and bottom line growth. In today’s cutthroat competitive environment, improving digital reputation has become a top priority for companies, especially when online conversations about their brand take place 24/7.
In social networks, online forums, blogs, news sites, search engines and other Internet sources, it is important that your brand stands out and is positioned as a resource and a solution for any topic in your industry or sector and for hence, for your clients. How to do it? Within all reputation marketing , there are several digital actions that can be taken; today we will see five quickly. 5 actions to improve your brand’s digital reputation There are several initiatives that are essential to an effective digital reputation management strategy: A solid public relations program can position your brand as a thought leader and expert in your field, gaining spaces in the main online newspapers, niche publications, blogs and even social networks that generate leads. As a critical component for successful brand perception management, online public relations can improve digital reputation, manage negative sentiment (or move neutral sentiment towards positive), compile customer feedback, and increase the presence of good content. in the web. Did you know that, according to McKinsey, 2/3 of all the impacts that a consumer receives when looking for information about a brand, come from what they find on Google and social networks?
Only 1/3 of the communication that impacts you comes from the brand directly! Hence the importance of improving digital reputation through content that public relations agencies can place on the web. Malaysia Phone List It is not enough to send press releases, you have to do it with a dose of expertise in your brand, in media and digital. Here is a good guide to communicate to the media and get them to publish you . Search engine optimization (SEO) Long-lasting SEO strategies will put your brand at the top of Google’s results pages, where customers are looking for resources and solutions to timely problems. If you are not present where consumers are looking, they will stick with the brands (aka your competitors) that appear there. In a good brand reputation management, SEO will identify and take advantage of the keywords that your audience and interest groups use, in order to generate useful content that drives traffic to your website and even increases your sales.To do this, a reputation marketing professional should advise you on what your central topic is and with that basis define different content pillars to generate strategic keywords for each one. This is a diagram (English), courtesy of Smart Insights, of how to build a good keyword strategy around a central theme.