After more than a decade providing training and consulting on the subject of content marketing , we can safely say that it is one of the most solid strategies with the best return on investment. Today we want to share with you 45 content marketing tips focused on ROI …It is not about how do you make money with a blog? That would be having a very short vision … Oman Phone Number List We tell you about what we have done, what works for us and what works for the businesses we advise.There are 45 content marketing tips that include tools and even examples. 45 content marketing tips focused on producing return on investment Content marketing tips on the digital landscape Today, the goal of marketing is NOT to sell; that’s a consequence. The goal of marketing is to find ways to connect with your consumers in a more human way . Do you want an example? Nike never creates product content, it creates content to build connections. Your potential client will have many contacts with your brand before deciding to buy from you (advertising, content on site, content on social networks, activations, etc.). The possibilities of a transaction increase, when your brand is able to add value in each contact, in each content and in each of the stages of the buyer’s journey. Invest in adding value … NOT in advertising.
The most perennial digital strategy is the creation of content on site, because it can continue to attract traffic and generate sales, long after it has been produced. A content in position 1 in Google can take more than 30% of all clicks from a search … which means a lot of traffic without investing anything. Google SERP results The content is generated with the user in mind, but especially in his context , since his circumstance is what defines the type of questions that he will search in Google, and our brand must answer and / or solve those questions through content that he finds. in your search. 45 content marketing tips focused on ROI Content marketing tips to apply on site Once a user has arrived at the site, we must ask ourselves what was the reason why they came there, what did they want to solve and how can we help them ? If your users are ready to have one-to-one conversations, make sure you have the tools ready (chats, emails, telephone, social messaging, etc.) RECOMMENDED TOOL: Cliengo (paid) helps you with chat-bots and WAme with the insertion of WhatsApp on your site. Brands must know in detail the questions and problems that their potential customers have in each of the stages of the Buyer’s Journey.
Only then can we generate content that clicks when answering your questions. Your company can generate content not only through copywriters or videographers. Salespeople, employees, process developers, analysts, and reporters can have very interesting information that can help generate unique pieces of content. An example? The best welding blog in the world is from Indium Corporation ; Oman Phone List It is translated into six languages and is written by the company’s sales agents. 45 content marketing tips focused on ROI Companies should have monthly content meetings so that, according to its general strategy, they can set goals each month on specific content to be developed. Each content developed must be thought based on a keyword. It does NOT have to be a general keyword, such as: auto parts, red wines, dentists in Mexico, etc. It must be a long-tail keyword , and even if it does not drive a lot of traffic, it must have the ability to deliver quality traffic, that is, traffic from potential customers. RECOMMENDED TOOLS: Google Keyword Planner , Ahrefs , Semrush , Ubersuggest .