In the midst of the global pandemic due to the coronavirus, in the Doppler team we are still awaiting different queries that come to us. Many clients ask us for advice to rethink their Digital Marketing strategy. Therefore, today is the turn of the Fashion E-commerce industry . We have noticed that many of the e-commerce stores are still active, and that is very good! But … what are the keys for your Online Store to be favored against the coronavirus ? The first thing we are going to recommend is that, whatever your field in the world of Retail E-commerce , you respect the sanitary measures for you and Georgia Phone Number List your team. Be it mandatory isolation or social distancing, they are practices that will help preserve everyone’s health. On the other hand, we wrote this article to suggest creative ideas to continue offering your products in these times. The answer is probably yes. And there is a very clear explanation: Fortunately, none of the e-commerce industries opted for silence. Whether it’s a message of support, crucial information for customers, or some service update, everyone has chosen (and continues to do so) to send Emails to establish immediate contact with their community.
Email Marketing, as a direct and personalized online channel , is preferred by brands to make their communications in times of COVID-19. Due to the prevention measures that different countries have adopted, electronic commerce has taken an extraordinary momentum. E-commerce statistics in different countries show Retail, Supermarkets, Health, Sports companies focused on the online world. That is why we will be doing a free Webinar at Doppler Academy , together with our friends from PrestaShop. We will analyze the impact of electronic commerce worldwide and what are the most effective strategies to maintain an Online Store these days. Join for free here ! free-webinar-ecommerce-academy Everyone’s doubt today: to sell or not to sell? We say that it is everyone’s doubt because uncertainty sometimes paralyzes us. To our Marketing team when thinking about an online Campaign, to our Sales team when deciding whether or not to approach qualified prospects, or even to our senior managers, still undecided with strategies that need to be redesigned in the middle of the crisis.
First of all, only you know if it is the right time or not to generate sales in your business. What we can recommend from Doppler, and it has happened to us with many clients, is to tell you that the opportunities are there. As we have seen, people have changed their consumption habits but they have not stopped consuming. It may be time to focus more than ever on how you approach them. With Doppler you can do Email Automation Marketing to build lasting links with your community, integrate your Online Store and incorporate your products easily into your Email Campaigns , thanks to the free and customizable Template Editor. banner-templates-customizable Let’s see some recommendations to keep your Fashion E-commerce active. # 1 – Put yourself in the shoes of your client or user We always say that an Email Campaign will have an Georgia Phone List effect if the message arouses emotions in the recipient . This moment is very special. Therefore, more than ever, you must contextualize your messages. The commercial emails you send often to show the products of your Online Store would be of no use, if you do not add a bit of context. ” These days that you are at home, look at these offers “, ” Let yourself be tempted from the sofa at home “, ” Today, that you cannot come for them, we will bring these garments for you ” …
A first line that empathizes with the situation that we all live, will bring you closer to your goal. In this free Webinar that we did a few weeks ago, you can find some tips to generate empathy with your content . Another thing: we have said many times that not everything is selling. And it is true! Use this opportunity to improve the link with your Subscribers . You can send useful information to face this pandemic, share resources to spend time at home and with your family, show clothing from your next collections, as an exclusive preview for your community. In short, putting yourself in your client’s shoes means … feel what he is feeling . And do Marketing from there. At Doppler , we are putting together many free materials and resources for our users and clients on this Site . Do not miss it! email-1-ecommerce-fashion # 2 – Get the most out of Marketing Automation One of the most common and wise decisions during this pandemic in e-commerce, in general, was to rethink digital strategies.