If you are one of the 720 million members, these three insights can be a roadmap for your content on Linkedin in 2021 … especially if you are interested as one more weapon in your content marketing arsenal . About four years ago, LinkedIn opened its platform to all members to allow them to post a kind of blog directly within the professional network, Italy Business Phone List thereby promoting content to all followers and beyond. content on Linkedin in 2021 While LinkedIn is par excellence a platform for doing B2B business, both B2B and B2C brands can benefit from publishing content on it. Great personalities (including Richard Branson, Guy Kawasaki, Gretchen Rubin, Simon Sinek or Arianna Huffington, among many business personalities) post on LinkedIn. Posting directly to LinkedIn increases the reach of our content and allows us to directly connect with clients and prospects in a professional setting. There are two main ways to post on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long article and share it with their network of contacts.
The second is a status update, a Twitter-like feature that is perfect for short, concise messages and updates. content on Linkedin in 2021 As publishing opportunities have evolved, there are things you need to know. It’s clear that status updates are proving to get more comments and shares than LinkedIn long-form articles. The content strategy on Linkedin can then be highly benefited from the following tips:
Provide valuable content for our core audience
Post status updates three to five times a week
Mix content from other sources with original content
Use hashtags to differentiate content to help make it more “discoverable.”
That said, Italy Business Phone List a Linkedin content marketing plan that incorporates both long blog posts and status updates is a solid strategy: Use status updates to get engaged with quick, easy-to-read messages. Develop long form content on LinkedIn Publisher about twice a month to demonstrate expertise. TIP : Status updates can be used to promote long posts by sharing excerpts from them. This same technique can be applied to content that links to our business blog that is nested on our site and where we should publish at least once a week. LinkedIn gives the ability to post video status updates directly to the platform. The videos are available on Linkedin for both company pages and profiles. They are a very dynamic way to attract an audience and get more views of your content. You can post a video as an update status on a topic and link to a long form content on LinkedIn or even to the blog on our company site. This tactic gives the audience relevant information while driving traffic to deepen engagement.