We have heard thousands of times “content is king” but the reality is that few brands have understood the power of content. Content is king because it is the online currency. It’s the reason we spend time on the web… and it’s the main source of traffic to your brand’s site. Ads on Google can give us traffic while we are paying, but the moment we stop doing it, Dubai Business Phone List it disappears. Social media ads work in a similar way except that their actual effectiveness is limited to certain categories. The content, however, creates awareness, traffic, reputation , positioning, leads and sales. What is the problem? It takes time, and this is the reason why few brands fit right in. However, cost benefit, in the medium and long term, is the best option in a digital communication or marketing strategy .
No matter the form or the purpose. Content is the door to better brand awareness and recognition. But do not believe us … we leave you three sentences of three stars about the power of content. No one comes home anxiously waiting to see junk mail in their mailbox. Nobody reads People magazine to look at the ads. No one expects three-minute commercial breaks on television. Advertising is not the reason we pay attention. Permission Marketing, By Seth Godin : Turning Strangers Into Friends And Friends Into Customers Seth Godin – How to Make a Small Business Marketing Plan Joe pulizzi By focusing on building an audience first and defining products and services second, an entrepreneur can change the rules of the game and significantly increase the odds of success … Once a loyal audience is created, one that loves you or your brand. and to the information you send, chances are that he can sell you anything. Content Inc. from Joe Pulizzi : How Entrepreneurs Use Content to Drive Massive Audiences and Create Radically Successful Businesses If a company doesn’t see the overall synergy and works to break social media, content, and SEO efforts working as departmental silos to address internet marketing and public relations holistically, how can they grow and remain competitive?
Lee Odden’s Optimize : How To Attract And Engage More Clients By Integrating SEO, Dubai Business Phone List Social Media And Content Marketing. Lee Odden talks about the power of content If you want to keep up-to-date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections and conversions, you can have the content delivered to your email door . And if you need content creation services , training in digital marketing or reputation marketing , or advice for your business, give us a shout. We love hearing from you. MBA Marketer, speaker, content marketing specialist ; strategist and editor-in-chief of this site focused on Inspirational Marketing or how to create experiences, products and content that your audience wants to see, live and share. Contact me for marketing consultations or conferences .