This approach is committed to centralizing the management of a company or business in an ‘all in one’ platform to carry out Marketing actions through multiple channels. The great advantage of Unified Commerce for the user is that they have a frictionless shopping experience, or with the least possible level of friction. Undoubtedly, Omnichannel Marketing and specifically Unified Commerce for the E-commerce sector will be one of the most resonant digital trends in 2021. Partnership Model Not everything is competition; it’s also about cooperation . It was demonstrated after the global shock caused by the coronavirus that in times of profound changes, crisis and evolution we all need everyone. The Alliances or Partnerships between companies in the same industry or different industries but share a “common spirit” are increasingly common. It is a model of growth, exposure and shared learning, seeking to add value to the audience. By allying with others, companies are able to reach other audiences or markets of their interest , which they might not have otherwise been able to access. This is an excellent “organic” tactic that does not require large advertising investments. There is a specific model of Alliance between large companies and Startups, with proven benefits but which still has little penetration in the Latin American market.
This is Corporate Venture , through which a synergy is generated that accelerates the growth of large companies with a more traditional profile, and at the same time opens the game to smaller technology and disruptive companies. At Doppler we are fans of working in Alliances with other Digital Marketing and related companies with a presence in Latin America and Spain. We have been promoting these Partnerships for many years (practically since our inception) and co-organizing activities and events of all kinds. In 2021, Strategic Alliances will be a key factor for success in a competitive and global world. Generation of Digital Experiences It is no longer just about creating content and broadcasting it on multiple platforms. The medium, the user’s context, their needs and preferences count , and the brands that take them into consideration will make a difference. The creation of satisfactory Digital Experiences is closely related to multi / omnichannel, which allows moving from individual messages to experiences with value. The Digital Experiences seen from the perspective of companies seek to highlight the differential compared to the competition. The ultimate goal is to resonate with the audience and to be chosen in the end. emms conference Real Time Marketing After a year in which no company was able to continue communicating without taking into account the local, national and global context (COVID-19), this old approach to Marketing will take center stage again.
Starting from the Real Time paradigm, brands will once again be very attentive to what is happening in their environment and in that of their public, to communicate with assertiveness and empathy taking into account the circumstances. Can you imagine if during the first days of the mandatory isolation decreed in different countries by the coronavirus, a restaurant would have continued to encourage reservations at its premises or a movie theater invited to see the next premiere? Communicating taking care of what happens around is the premise of Real Time Marketing. In the same way, updated and contextualized content transmit spontaneity and freshness . The brands that best exploit these virtues tend to organically Brazil Phone Number List gain greater reach and presence in digital channels. Incorporate Real Time into your Marketing strategy! Data Driven Companies Increasingly, companies will have to be guided by data, information and metrics about their buyers and potential customers if they want to be chosen among others. All companies can be Data Driven, regardless of size, industry, number of employees or technical availability. As in many other aspects, it is about the conjunction between the appropriate Data Marketing tools and the necessary mindset to change the way of making decisions. Implementing a Data Marketing or Data Analysis strategy has 3 great benefits: the personalization of the offer, the prediction of behaviors and the automation of tasks. In short, it is a digital trend that makes it possible to face others. data driven webinar Digital Trends 2021: What’s New in Email Marketing? If in 2020 Emailing played a fundamental role in keeping users and brands connected despite COVID-19 and isolation, the role of the channel in 2021 will only consolidate. Some trends to keep in mind: Applied Artificial Intelligence.
The Intelligent Sending of Campaigns , the prediction of effective Issues and other functionalities based on Big Data to measure the real impact of Emails will mark a differential in the strategy. A / B Testing. Comparing the performance of two pieces in aspects such as the Subject or the content of the Email will be increasingly necessary to understand the user, and in the end send them personalized communications aligned with their preferences. Dark mode. Taking into account that certain devices allow obscure interfaces and that this impacts differently on each mail client, the Emails layout must take into account this scenario and include certain directives for its correct readability. The objective of the “dark mode” is to highlight and give more relevance to the content , take advantage of it in your Campaigns! Automation and Real Brazil Phone List Time. “The right message, at the right time, to the right audience” is the leitmotif of Email Automation Marketing . In addition, it helps save time and reallocate resources by allowing you to configure a flow once that can be infinitely repeated. For small Marketing teams, Email Automation is an ideal ally, and your Subscribers will thank you too! Marketing 1 to 1. In 2021 the need to manage content that speaks to each person will deepen. Otherwise, your Campaigns will run the risk of falling on deaf ears … or Spam.
Make sure to generate and update more and more limited Subscriber Segments based on the information you obtain about them in the interaction with your brand: where they live, what they have bought from you and what other articles are of interest to them; when do they open your Emails and how long do they stay browsing your website; When is your birthday, how long has it been since they bought you or bought for the first time when they will have an unmissable discount with their credit card… and whatever you can think of to create hypersonalized Campaigns that will not leave your Subscribers indifferent. Interactivity in Emails. Although the possibilities are still limited and are subject to each Mail Client, you can make a difference by including hovers in links or images (in the Doppler Newsletter we implement it, have you seen it?), Image carousels and other resources that generate Engagement in your readers. Bright color palette. It is not just about fashions that change every season: apparently, in 2021 strong tones will be imposed that stand out and do not go unnoticed. You can review other trends and Design tips for your Campaigns in this post . create your free doppler account The truth is that digital trends emerge and evolve with users and companies. As we have seen, it is a mix of practices that are consolidated together with innovative ideas. Would you add any other inevitable digital trends to succeed in 2021? Let us know in the comments!