What advice on digital marketing and / or communication in 2021 would be the best you could offer? Michelle Garrett did this short survey of prominent marketing, PR, and communications professionals. The result is an extraordinary compendium of tips to analyze for this coming year. Shall we start? 15 tips for digital marketing and communication in 2021. 1 Reinvest in remembering who the audience is 2021 is almost certain to be a big reset for human behavior in advanced economies. China Business Phone List If the news is correct, vaccine distribution will begin at the beginning of the year and begin to return economic and interpersonal activity to 2019 levels. Important elections and political cycles in the West are also down, so the Political / news media consumption will decline as other sources take its place. As such, the best advice I can give marketers is to reinvest in knowing your audiences.
Your habits are going to change in 2021, probably substantially. The same messaging, content, and distribution channels that you’re using now won’t work the same way, so it’s time to relearn who your audiences are, what they care about, and where and how they can be reached. Now. My advice would be to start the year with an independent audit of all your digital channels and make your plan for the year around this. Have you ever heard the expression that you can’t see the forest for the trees? Our heads are so buried in our own business that it is very difficult for us to see even the obvious problems. Our temptation is to try something new, but we better spend our time improving the things we already have in place! An independent audit will uncover many great opportunities and give you the impetus it takes to create a new plan. Ian Cleary, Founder, RazorAudi Remember to align your values and purpose with your brand equity; use it as your guiding force in engaging with consumers. If you are here to make people smile, have fun and be funny. If you are a collaborating brand, show empathy.
Hopefully, 2021 will be a rebound from what was a disastrous 2020 for so many people and businesses. The best way to earn loyalty, acceptance and forgiveness from your customers is to stay true to what your brand stands for. China Business Phone List Too many content marketers focus on the top of the marketing funnel. But it is not too late to use content that helps close some deals. Explain your approach in more detail than they expected. Because for bottom-of-the-funnel content, it’s about who, not how many. Create content so that when the right person reads it, they throw away all other proposals and take out their pen to sign. Andy Crestodina, Co-Founder and CMO, Orbit Heading into 2021, all brands must start investing in their brand purpose . The time has passed for brands to publish statements that they do not follow up on and do not produce a measurable impact. We saw various brands engage in racial and social justice movements this year, and consumers will continue to push for it in 2021. Beyond posting a black square on Instagram to show solidarity with Black Lives Matter, brands should invest in the talent of women. minorities, establish scalable partnerships and diversify your ecosystem of stakeholders.