If you have a small business, you know how complicated digital marketing can be for SMEs … and yes, the internet is full of advice, guides, tips and tutorials, but speaking coldly, it is certain that even with all this you still have many doubts. Today, at least, we will solve those related to content marketing. Here we bring you content marketing for small businesses. Bosnia and Herzegovina Phone Number List Content marketing is the creation of constant and consistent content, created especially for a specific group, in order to attract them, retain them, make them a frequent visitor, a customer and ultimately, a recommender of our brand. When a site publishes useful, entertaining or inspiring content for an audience, and makes them fall in love with it, they make them come back again and again, which makes it easier for them to decide to buy something from them in the medium term and even recommend the brand. A good example is Doppler, the brand of email marketing software. Once a week they generate content on their site to attract users, not to mention their gallery of ultra-useful resources and now their weekly podcast that yes, it is also content marketing. However, you must be aware of something: if what you want is to appear in the first results of Google, the search engine prefers 3 formats: Text, video and images. We’re going to be cold as a bullet fired in the pole: if you don’t make content, you won’t appear on Google.
If that is not enough for you, there is another piece of information: search is the main source of traffic that a brand can control and calmly surpasses organic social networks by 10 to 1 … In our case, for example, the difference is brutal … , we are an SME. Do you remember we told you that content can also be video? Suits Hidalgo, a small men’s clothing brand in Mexico, made this video with domestic technology, but every time a user Googles ‘How do I know my jacket size?’, It is option No. 1, which has given him more than 100 thousand reproductions… with a video !, and it is an SME! But for you, what does it mean for your content marketing to “work”? Should mean it is supporting your business and marketing goals. This means that if you are doing content marketing to attract customers, you must measure not only the traffic to your articles but also: the number of subscribers (tell me you have a data capture box for subscribers! we use These measurements are an easy way to keep track of your content marketing program, and not just say “we don’t sell.” This article on digital marketing metrics for SMEs can help you. How much content should we generate? While it is a good question, even better is how high quality should my content have?… What is good quality? Your content must be unique.
This means that if you sell for example nutritional supplements, make a note that is ‘What is nutrition?’ it will be absurd because there must be more than 17 million pages with that topic. You need to focus on long-tail content , like How much protein should I have after an intense session of anaerobic exercise? Bosnia-and-Herzegovina Phone List Besides unique it must have other SEO characteristics; some basic ones are: Use a keyword in title, url, a subtitle, at least one image and repeat it at least until it is .5% of the total words And regarding how much, the question is: How much content can you produce with the previous quality ?; Three notes per week? Two… one? You are the one who fixes that. If you manage to place three content on the 1st page of Google a week, great, if you only manage to place one, that’s fine, it’s profit. What is disastrous is that you believe that 500-word content is going to rank well … it will not happen. On average, Google prefers content of more than 2000 words to appear on its first page; and the No. 1 result tends to be 2,500.