Digital tools are immersed in the phenomenon of digital Darwinism , that is, they evolve faster than we can update ourselves. We can use them and see the data, the statistics and the trends, but if our businesses are operating only for the present and lack a purpose , then we will be simple leaves in the wind, carried by the current of the moment. You need to define a plan and stick with it; We can’t wait for the next app or the latest Facebook feature. The essence of our business cannot depend on it. Here are more than 100 digital marketing statistics compiled by HubSpot that can help you understand the big picture, but remember, these are just the points on the map, you are the captain of your ship who decides where to take it. Understand SEO , Taiwan Phone Number List how consumers are searching and finding information about brands online. The number of words in articles that appear on the first page of Google is 1,890. (Backlinko, 2016) Long live the long-form! 50% of search queries are four words or more. (WordStream, 2016) 66% of marketers say that improving SEO and growing their organic presence is their top priority in their inbound marketing strategy. (HubSpot, 2016) 71% of B2B researchers start their research with a generic search. (Google, 2015) B2B researchers do 12 searches on average before engaging on a specific brand’s site. (Google, 2014) Google delivers more than 100 million searches per month. (Mashable, 2015) 72% of marketers say that creating relevant content is the most effective SEO tactic. (Ascend2, 2015) 40% of marketers say the biggest obstacle to search engine optimization success is changing search algorithms.
(Ascend2, 2015) SEO statistics Conversion rate optimization (CRO) Only about 22% of companies are satisfied with their conversion rates. (Econsultancy, 2016) The first position in Google search results on desktop has a click-through rate of 34.36%. (Advanced Web Ranking, 2015) The first position in Google search results on mobile has a click-through rate of 31.35%. (Advanced Web Ranking, 2015) For every $ 92 spent on customer acquisition, only $ 1 is spent converting them. (Econsultancy, 2016) Too much advertising, too little customer service and engagement! Electronic commerce (Ecommerce) 81% of shoppers conduct research online before making large purchases. (Retailing Today, 2014) 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing and Yahoo to search for products. (Marketing Land, 2015) Mobile commerce accounts for 30% of all electronic commerce in the United States.
More Google searches are carried out on mobile devices than on computers in 10 countries, including the United States and Japan. (Google, 2015) 49% of B2B researchers who use their mobile devices for product research do so while working. (Google, 2015) 65% of smartphone users agree that when searching on their smartphones, they are looking for the most relevant information regardless of the company providing the information. (Google, 2015) 51% of smartphone users have discovered a new company or product by searching on their smartphone. Taiwan Phone List (Google, 2015) 48% of consumers start mobile research with a search engine. (Smart Insights, 2016) 26% of consumers start mobile research with a branded app. (Smart Insights, 2016) 60% of smartphone users who use voice search have started using it in the last year, and 41% of respondents started using voice search in the last six months. (Search Engine Land, 2015) 43% of mobile voice search users use it because they say it is faster than going to a website or using an app. (Statista, 2015) 21% of mobile voice search users use it because they say they don’t like typing on their mobile (Statista, 2015) Content Marketing Statistics Learn which content marketing projects and platforms are prioritizing.