As soon as you begin to enter the wide universe of digital marketing , you will come across three letters that are going to stick to your head more strongly than your first love: SEO. Together they stand for Search Engine Optimization; a term in English that first saw the light in the late 1990s. You read that right. Almost immediately after the birth of Google in 1996… and it changes daily. So before you go crazy, you might want to take a look at the answers to some of the most common questions about SEO for newbies. Czech Republic Phone Number List Several years before social media was the most popular girls in school, search engines were the only way to guide visitors to a web page. The first positions of a search were then valuable spaces in which every business wanted to appear. Faced with this need, SEO was born, a set of efforts to improve the visibility of a website in the organic results of the different search engines. These actions transform as the dominant player changes the board. The greatest makes the rules. You already understood: if Google moves, SEO moves. Two mantras you must engrave on your skin if you want to enter the world of SEO: Authority and Relevance. Authority: Basically refers to the popularity of a website. How many Internet users visit it and, based on their behavior within it, how useful its content has been for them.
How long do they stay there? How many times have they shared what they found? Do they click on other internal links? All these questions allow Google to measure user experience and largely define the authority of a domain vis-à-vis the search engine. Relevance: This is the relationship that a specific page has to a certain search. Initially, it was determined by the number of times a term was repeated within the content; However, with time and technological advances, new elements have been taken into account. The extension of the information, the structure, the diversity in the formats, are just some of them. This is what you know as on page SEO. SEO for Newbies: 10 Questions Yes, you are already clear about exactly what SEO is, what its goal is and the two main mantras, you will still have some newbie SEO questions that need answers. Next we will answer ten of them. 1. What is white hat and black hat SEO? Right, maybe that’s not the first question that came to your mind. Trust me, it’s worth talking about.
The sooner the better. There is a long list of elements that search engines take into account to define the authority of a domain and the relevance of its content to a search. Some are public, others are hidden in algorithms. Czech Republic Phone List No one can know them all. That said, you should know that SEO is not like war or love: not everything is worth it. Search engines define the algorithms and therefore also set the rules. Some people in the industry have labeled different practices as white hat SEO , black hat SEO, and even gray hat SEO . Terms that refer to the ethical-normative level of each one of them. SEO for newbies These three types of SEO have emerged from Google’s guidelines on what sites can and cannot do to improve their rankings. Unethical practices, also called Black hat or black hat, are usually penalized. For this reason, it is recommended to stay on the margins of the white hat or white hat efforts , which are aimed at helping search engines to identify the content and not to deceive the algorithms. Google has published a fairly clear guide to help you identify the best way to position your website without risking being penalized. By reading it carefully, you will find a detailed description of what is considered acceptable.