For some years now, the digital revolution has been transforming the way companies communicate, both internally and externally; additionally, the way in which consumers come into contact with information about brands, their goods, services and even reputation, has also changed dramatically. Today a new currency rules … do you know what are the benefits of making videos for your brand? Dominican Republic Phone Number List The current content landscape Companies like LEGO , Coca-Cola and American Express have put enormous efforts into generating content of all kinds, ranging from commercial to reputational aspects. The contents today are fundamental in the creation of awareness, engagement and solid relationships with consumers and stakeholders in general. Google has tons of millions of gigabytes… however, ironic as it may seem, statistically 60% of users do not see beyond the top five results when doing a search… Which means that more than half of the time , if you don’t appear in the top 5… you just don’t appear. Benefits of Making Videos – Appearing in Google SERP Content development is currently the foundation of attraction marketing .
The biggest source of traffic to business websites like yours and ours comes from search. Yes, from search, not from social networks, not from display … from Google search. In this framework, it is very important that companies generate content to seek traffic and engagement with their interest groups. Generating promotional content is boring to the core… consumers hate it; They are fed up with voracious and invasive advertising and marketing ; but they are willing to see stories, to look at content that excites, to take a look at the different things that brands have to say … regardless of whether they are large corporations or SMEs. Video content Did you know that developing video content that responds to a Google search increases the chance of appearing in the first results by 53 times? Despite this, and all the benefits of making branded videos, very few brands develop content… and even less video content.
Developing video content that responds to a Google search increases the chance of appearing in the first results by 53 times If the images are worth a thousand words, imagine how much the videos are worth. Videos help demonstrate, teach, educate, seduce, inspire, and woo potential consumers. Do you need more reasons to make videos? benefits of making videos How much the video grows According to Cisco, Dominican Republic Phone List it would take a person more than 5 million years to see the amount of video that would be available each month in 2021. Every second, one million minutes of video content will be created by 2021. Globally, video traffic will be 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Although video production is not yet the easy or cheap task, it is worth it. In addition, the tools for editing and creating videos online are constantly improving and are more affordable. You can even use your cell phone to make some pretty good videos. There are too many benefits to making branded videos not to take advantage of them.